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Amazon’s new playbook shows that combining product‑level ASIN targeting with broader category placements in Sponsored Display lifts ROAS by about 16 % versus...
Seller Central News
Seller University added video lessons on Sponsored Display, teaching product‑level and category‑level contextual targeting that Amazon says lifts ROAS by...
Seller Central News
In March 2024 Amazon added free Seller University videos that walk sellers through Sponsored Display contextual targeting, audience segmentation, views...
Seller Central News
Amazon Vacation Mode lets seller‑fulfilled listings be suppressed. Activate at least 24 hours before a break and deactivate 1–2 days before return; advertising...
Seller Central News
Vacation mode in Seller Central, accessed via Settings → Account Info > “On a Vacation?” toggle, pauses only FBM listings and must be activated at least...
Seller Central News
Before a vacation, sellers should deactivate all SKUs and extend handling time from 1 to 3 days in Seller Central (Settings → Fulfillment Settings). Adjust...
Seller Central News
Amazon is rolling out a case‑based messaging view in Seller Central, grouping each buyer inquiry under a distinct case tied to an order ID. Sellers who opt‑in...
Seller Central News
Amazon is rolling out case‑based messaging, an opt‑in feature that will split buyer‑seller chats into order‑specific cases (e.g., order #112‑3344556‑778899)....
Seller Central News
Amazon is rolling out a new "Cases" feature in the buyer‑seller messaging hub, letting sellers split conversations by order and issue. The opt‑in will appear...
Seller Central News
Amazon has launched a case‑based messaging system in Seller Central, where each buyer inquiry opens a separate, order‑linked case. Sellers opt‑in via a banner...
Seller Central News
Amazon refreshed the FBA reports hub in Seller Central this week, adding a new “Scheduling” tab that lets sellers automate reports like Inventory Health,...
Seller Central News
Amazon has revamped the Seller Central Fulfillment Reports page, adding sections like ‘Recently Viewed’ (last five reports) and a ‘What’s New’ panel, and...
Seller Central News
Amazon has redesigned the FBA fulfillment reports page in Seller Central with improved navigation, smarter report discovery, and a new automated scheduling...
Seller Central News
In early 2024 Amazon refreshed Seller University tutorials for Sponsored Products and Sponsored Brands, outlining fixed bids, dynamic down‑only and up‑and‑down...
Seller Central News
Amazon Seller University now includes lessons on Fixed Bids, Dynamic Bids (Down‑Only and Up‑and‑Down) and Placement Adjustments. Fixed bids stay constant,...
Seller Central News
In June 2024 Amazon added the FBA Small and Light program to amazon.nl, amazon.se and amazon.pl. Eligible SKUs can see up to 30 % lower fulfillment fees, with...
Seller Central News
Amazon has launched the FBA Small and Light program on amazon.nl, amazon.se and amazon.pl, offering reduced handling fees for items under ~500 g. Fees can fall...
Seller Central News
Amazon Seller University released six short video tutorials teaching brand-registered sellers how to optimize their Amazon Stores using features like product...
Seller Central News
Amazon partners with Control Union to streamline Climate Pledge Friendly certification for textile sellers, offering a dedicated platform, 25% fee discounts...
Seller Central News
Amazon has rolled back its four‑attribute mandate to just two required fields for new listings in five categories—coats, vests, home‑goods, plant seeds and...
Seller Central News