Overview

Amazon has added its FBA Small and Light program to three new European marketplaces—Netherlands (amazon.nl), Sweden (amazon.se) and Poland (amazon.pl). The rollout gives sellers lower fulfillment fees for qualifying low‑cost, lightweight items while keeping the Prime badge. Sellers targeting these markets can now improve margins on products that previously struggled with standard FBA costs.

Key Points

• Three new marketplaces — Small and Light is now live on amazon.nl, amazon.se and amazon.pl, expanding beyond the existing German, French, Italian and Spanish sites.
• Lower per‑unit fees — Enrolled items are charged reduced handling and shipping rates that better match the true cost of moving small, cheap goods.
• Prime eligibility stays intact — Products in the program continue to display the Prime badge, preserving the conversion boost associated with fast, free shipping.
• Same storage and shipping network — Amazon uses its existing European fulfillment centers, so inventory already in the region can be allocated without additional warehousing contracts.
• Eligibility thresholds differ by country — Price, weight and dimension limits vary across the Netherlands, Sweden and Poland, requiring sellers to check each market’s specific criteria.
• No automatic cross‑market enrollment — Existing Small and Light listings in other European sites do not carry over; sellers must opt‑in separately for each of the three new countries.

How Small and Light Works

1. Identify qualifying SKUs — Review each product’s price, weight (typically under 500 g) and size (often under 20 cm on any side). For example, a €7 silicone kitchen gadget weighing 350 g meets the Dutch criteria but may need a slight size adjustment for Poland.
2. Check marketplace‑specific limits — Log into Seller Central for the target marketplace and compare the item against that country’s published thresholds. A lightweight phone accessory that qualifies in Sweden might exceed the weight ceiling in the Netherlands, prompting a separate evaluation.