Overview

Amazon has teamed up with certification body Control Union to make it easier for textile sellers to earn the Climate Pledge Friendly badge. The partnership introduces a dedicated submission platform for textile products, along with discounted certification fees and training resources aimed at reducing the cost and complexity of sustainability verification.

What's New

• Dedicated submission platform — Control Union now offers a centralized portal where textile sellers can submit products directly for Climate Pledge Friendly verification on Amazon
• Five accepted certifications — Sellers with GOTS, OCS, GRS, RCS, or RWS certifications audited by Control Union can use the new platform
• 25% discount for new customers — First-time Control Union customers receive a 25% reduction on all eligible textile certification fees
• Discounted training resources — Certification training videos are available at 20% off with code amazon20, and training costs are deducted from audit fees if sellers proceed
• Automated renewal reminders — The platform sends proactive notifications before certification expiry dates to prevent badge lapses

What the Climate Pledge Friendly Badge Means for Textile Sellers

The Climate Pledge Friendly badge places a green leaf icon on product listings, signaling to shoppers that a product meets recognized sustainability standards. For textile sellers operating in competitive categories like apparel, home goods, and fabrics, this visual indicator can improve click-through rates and help differentiate products from similar offerings at comparable price points. Rather than using its own assessment criteria, Amazon relies on established third-party certifications to qualify products for the program.

Until now, connecting an existing textile certification to Amazon's program involved manual verification steps that were particularly burdensome for sellers managing large catalogs. The new platform is designed to streamline that process significantly.

Which Certifications Qualify

Five textile certifications are currently eligible through the Control Union platform. The Global Organic Textile Standard covers organic fibers across the entire supply chain from harvesting to labeling. The Organic Content Standard, available at OCS 100 and OCS Blended levels, verifies organic material content in finished products. The Global Recycled Standard and Recycled Claim Standard focus on recycled content and responsible production practices. The Responsible Wool Standard certifies ethical land management and animal welfare practices at wool-producing farms.