Amazon Seller University Launches Store Optimization Video Series: Six Features Every Brand Should Use
Amazon Seller University released six short video tutorials teaching brand-registered sellers how to optimize their Amazon Stores using features like product videos, shoppable images, galleries, and product collections. The series focuses on practical, no-code improvements to boost engagement and conversions.
Overview
Amazon's Seller University has rolled out a new collection of short tutorial videos designed to help brand-registered sellers improve their Amazon Stores. The series walks through six key storefront features — including product videos, shoppable images, homepage galleries, and product collections — with each guide built for quick implementation. Whether you're building your first Store or refreshing a stale one, these tutorials offer a practical roadmap for making your branded storefront work harder.
What's New
- Bite-sized video tutorials — Seller University now includes short-form walkthroughs covering the highest-impact Store design features, lowering the barrier to getting started.
- No technical skills needed — Every feature in the series can be built using Amazon's drag-and-drop Store Builder, with no coding or design expertise required.
- Six feature areas covered — The tutorials address product videos, shoppable images, homepage galleries, best seller tiles, recommended product sections, and product collections.
- Engagement-first approach — Each tutorial highlights features aimed at increasing time on page, product discovery, and conversion within your storefront.
Why Amazon Stores Deserve Your Attention
Amazon Stores have become one of the most underappreciated tools in a brand-registered seller's toolkit. A well-constructed Store acts as your brand's dedicated homepage on Amazon, giving you control over how shoppers experience your catalog. Unlike standard product detail pages, Stores let you organize products by category, run seasonal promotions, and funnel traffic from Sponsored Brands ads, social media, and email campaigns into a cohesive branded experience.
The strategic value of Stores continues to grow as Amazon expands related features like Posts, Brand Follow, and Store attribution tags. Amazon's own data suggests that Stores with three or more pages generate meaningfully higher dwell times and repeat visits. As the platform increasingly rewards brand engagement signals, an underdeveloped Store represents a missed opportunity for both sales and long-term brand equity.
Adding Video Content to Your Store
Analysis & Recommendations
Why This Matters
Brand-registered sellers who invest in their Amazon Store gain a competitive advantage through better shopper engagement, higher conversion rates, and stronger brand presence. These free tutorials make Store optimization accessible to sellers at any skill level.
Key Takeaways
- Amazon Seller University now offers six short-form tutorials covering the most impactful Store Builder features
- Shoppable images and product videos are among the most underused Store features with high conversion potential
- Stores with three or more pages see meaningfully higher dwell times and repeat visits according to Amazon data
- All features can be implemented through drag-and-drop with no coding or design skills required
Recommended Actions
- →Watch the Seller University Store optimization video series and identify which features your Store is missing
- →Add at least one product video and one shoppable lifestyle image to your Store homepage this month
- →Organize your Store sub-pages using product collections grouped by use case or theme to guide shoppers through your catalog
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!