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Amazon now urges sellers to enable push notifications in the Seller mobile app, letting them receive instant alerts for account‑health flags, listing‑at‑risk...
Seller Central News
Amazon now pushes critical account alerts to the Seller mobile app on iOS and Android, delivering notifications within seconds. Sellers must enable OS‑level...
Seller Central News
Amazon now requires sellers to enable push alerts in the Amazon Seller mobile app. Real‑time health warnings, listing‑status alerts, ASIN deactivation notices,...
Seller Central News
Amazon now requires every jewelry SKU to include a new "jewelry_material_categorization" field (fine or fashion) and, for pearls, six mandatory attributes...
Seller Central News
Effective immediately, Amazon mandates that every new jewellery SKU include the ‘jewelry_material_categorization’ field (fine or fashion) and, for pearls, six...
Seller Central News
Amazon will require every new jewellery listing created after the upcoming compliance deadline to include the `jewellery_material_categorisation` tag (fine or...
Seller Central News
Amazon now mandates pre‑approval for dietary‑supplement listings, requiring recent invoices, a COA for each SKU and cGMP certificates. Sellers must match the...
Seller University
Amazon's "Used Sold as New" compliance policy covers how product condition complaints are handled, what triggers violations, and steps sellers must take to...
Seller University
Amazon warns that the Account Health Rating (AHR) drops below a 100‑point floor during Q4, risking suspension. The score ranges 0‑1,000 and gains 4 points for...
Seller Central News
Effective immediately, Amazon Australia bans self‑delivery of small‑parcel FBA inventory; shipments must use an Amazon‑approved third‑party carrier, the Amazon...
Seller Central News
Amazon warns sellers that the Account Health Rating (0‑1000) drops below the 100‑point safety threshold can trigger automatic deactivation during the holiday...
Seller Central News
Amazon’s Account Health Rating (AHR) runs 0‑1,000, with a 100‑point deactivation threshold. Violations deduct severity‑based points (e.g., critical = ‑200) and...
Seller Central News
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes
Amazon will enforce new SP‑API security rules on June 25 2025. All traffic must use TLS 1.2 or higher, API keys must be rotated at least every 90 days, and...
SP-API Changelog
Amazon will roll out return‑policy changes from late 2024 through 2025, adding a per‑unit processing fee (e.g., $0.45 for excess returns on electronics, $1.20...
Seller Central News
Amazon reports its AI assistant Rufus now has about 250 million active users and has generated roughly $10 billion in incremental sales, per the 11/7/25...
Helium 10 Blog
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
In early 2024 Amazon rolled out an upgraded Seller Assistant that acts as an agentic AI inside Seller Central. It can submit removal requests, adjust FBA...
Seller Central News
Amazon's 2025 advertising budget rules now allow the platform to exceed daily budgets by 25% and automatically redistribute funds between campaigns based on...
Seller Central News