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Amazon warns sellers that the Account Health Rating (0‑1000) drops below the 100‑point safety threshold can trigger automatic deactivation during the holiday...
Seller Central News
Amazon’s Account Health Rating (AHR) runs 0‑1,000, with a 100‑point deactivation threshold. Violations deduct severity‑based points (e.g., critical = ‑200) and...
Seller Central News
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes
Amazon will enforce new SP‑API security rules on June 25 2025. All traffic must use TLS 1.2 or higher, API keys must be rotated at least every 90 days, and...
SP-API Changelog
Amazon will roll out return‑policy changes from late 2024 through 2025, adding a per‑unit processing fee (e.g., $0.45 for excess returns on electronics, $1.20...
Seller Central News
Amazon reports its AI assistant Rufus now has about 250 million active users and has generated roughly $10 billion in incremental sales, per the 11/7/25...
Helium 10 Blog
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
In early 2024 Amazon rolled out an upgraded Seller Assistant that acts as an agentic AI inside Seller Central. It can submit removal requests, adjust FBA...
Seller Central News
Amazon's 2025 advertising budget rules now allow the platform to exceed daily budgets by 25% and automatically redistribute funds between campaigns based on...
Seller Central News
Amazon's 2025 search algorithm now uses COSMO for semantic understanding and Rufus for conversational commerce, replacing traditional keyword-matching. Sellers...
Advertising API Release Notes
Effective November 9 2025 Amazon will enforce new mandatory listing attributes via the SP‑API and JSON LISTINGS FEED. Missing fields such as BatteryLife,...
SP-API Changelog
In 2026 Amazon sellers like Gonzalo Zamora use AI platforms (e.g., Helium 10) that boost organic impressions by 12%, improve ACOS efficiency by 15%, and cut...
Helium 10 Blog
Amazon's AI assistant Rufus hides its traffic in the generic “Other” bucket of Business Reports and provides no Prompt Report, creating a 7‑day attribution...
Helium 10 Blog
Amazon’s Rufus AI assistant now drives $10 B in annualized sales, with 250 M shopper interactions and a 60 % conversion lift. Monthly active users grew 140 %...
Advertising API Release Notes
The US and China have suspended heightened reciprocal tariffs through November 2026, dropping the effective tariff rate on Chinese goods from 57% to 47%. The...
Industry News
Amazon’s Holiday Prime Early Access (launch Oct 31) gives Prime members a 24‑hour preview before Black Friday on Nov 29, while Walmart’s Dynamic Rollback...
Helium 10 Blog
Amazon’s early‑2024 Seller University module introduces the Compliance Key Product (CKP) dashboard, forcing U.S. sellers to upload agency‑approved certificates...
Seller University
In Q3 2025 Amazon’s marketplace hit a 62 % share of paid units and seller services generated $42.5 bn (+12% YoY). AI listing tools are used by 1.3 m sellers...
Curated Industry News
Effective November 1 2025 Amazon will require every Partner Carrier Program shipment to include both an FBA Reference ID (e.g., FBAX7M2Q9L) and a separate...
Seller Central News