Overview

Amazon now urges every active seller to turn on push alerts through the Amazon Seller mobile app. These alerts appear instantly on a smartphone the moment Amazon detects a health warning, a listing issue, or a payment problem, allowing sellers to act before a situation escalates into a suspension. Prompt notification can be the difference between a quick correction and a costly loss of selling privileges.

Key Points

• Real‑time health warnings — Sellers receive a pop‑up the instant Amazon flags a policy breach or an intellectual‑property claim; for example, a “Product Authenticity” notice appears on the phone within seconds of being issued.
• Listing‑status alerts – When a SKU is placed under review or flagged for possible suppression, a notification warns the seller so they can supply missing details before the item disappears from search results.
• ASIN deactivation notices – If Amazon removes a listing, the app pushes an “ASIN Deactivated” message, enabling the seller to start an appeal the same day rather than discovering the loss weeks later.
• Payment‑method problems – Expired credit cards or declined fees trigger a “Card Invalid” alert, preventing disbursement delays that could halt inventory replenishment.
• Customizable categories – The app lets sellers toggle each alert type on or off, so they can focus on the most business‑critical signals while silencing low‑priority messages.

How to Enable Push Notifications

1. Install and log in — Download the Amazon Seller app from the Apple App Store or Google Play, open it, and sign in with the same credentials used for Seller Central. Example: A seller on a Windows phone installs the Android version, enters their email and password, and reaches the home dashboard.
2. Grant OS‑level permission — Open the phone’s system settings, locate the Amazon Seller app under “Notifications,” and switch the toggle to “Allow.” If the permission was denied during the initial install, this step re‑enables alerts. Example: An iPhone user goes to Settings → Notifications → Amazon Seller and turns on “Allow Notifications.”