Overview

Amazon now pushes critical account alerts directly to the Seller mobile app, letting sellers see health warnings, listing suppressions, and payment problems the instant they arise. The feature works on both iOS and Android, and it requires activation at the device‑level as well as inside the app. Sellers who rely on real‑time data can avoid lost sales and escalating policy violations by enabling these notifications today.

Key Points

• Granular control — Sellers can toggle individual alert categories, such as “Health” or “Deactivated,” so they only receive the notifications that matter to their operation.
• Immediate delivery — When Amazon flags an issue, the push notification is sent within seconds, cutting out the typical email lag of several minutes to hours.
• Dual‑layer activation — Both the phone’s operating‑system notification settings and the in‑app preferences must be turned on; disabling either layer stops alerts.
• Cross‑platform availability — The same notification experience is offered on the iOS App Store and Google Play, ensuring consistency for sellers using multiple devices.
• Five recommended categories — Amazon advises enabling “Under review,” “At risk of suppression,” “Health,” “Deactivated,” and “Card invalid” alerts to cover the most disruptive events.
• Reduced downtime — Real‑time alerts can shrink a typical weekend‑long outage caused by a Friday evening deactivation to a matter of minutes, preserving weekend revenue.
• Team visibility — Even when a virtual assistant handles daily tasks, the account owner receives the same push alerts, providing a safety net against missed issues.
• Alert fatigue management – Sellers with large catalogs can fine‑tune categories after a monitoring period, silencing low‑priority alerts while keeping high‑impact ones active.
• Compliance advantage — Promptly addressing “Health” warnings helps maintain a strong Account Health Rating, which directly influences the ability to list new products.