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Amazon's Prime Day 2025 readiness playbook outlines critical inventory deadlines, deal submission windows, and shipping best practices. With over 200 million...
Seller Central Help Hub
Amazon is changing FBA barcode requirements effective January 31, 2026. Brand owners can keep using manufacturer barcodes, but all other sellers must now apply...
Seller Central Help Hub
Error 990100 blocks a listing when an email address, phone number, or external URL appears in any customer‑facing field. The Feed Processing Report in Seller...
Seller Central Help Hub
In early 2024 Amazon embedded Rufus, a generative‑AI chat assistant, into its mobile app. Rufus pulls data from every listing element—title, bullets, specs,...
Seller Central Help Hub
Effective June 2024, Amazon mandates that all UPS small‑parcel shipments to the VGT2 fulfillment center (6401 North Las Vegas, NV 89115) use the alternate...
Seller Central Help Hub
Amazon's comprehensive policy guide on product reviews, seller feedback, and customer communications. Covers approved request methods, prohibited practices...
Seller Central Help Hub
From 5 Jan 2026 Amazon cuts referral fees for items ≤£20/€20 to 8% (5% for ≤£10) and expands the low‑price FBA discount up to £20, saving ~£0.40 per unit....
Seller Central News
In early 2026 Amazon launched the COSMO semantic search engine powered by Rufus AI, turning every listing into a knowledge‑graph node. Keyword stuffing is now...
Advertising API Release Notes
Effective Jan 15 2026 Amazon will raise FBA fulfillment fees, with small standard‑size items ($10‑$50) seeing per‑unit hikes of $0.12‑$0.51 and large items...
Industry News
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog
Starting 1 Jan 2026 Amazon will instantly suppress any EU or UK toy listing that lacks up‑to‑date EN 71‑1/2/3 test reports, a CE mark for EU sites or a UKCA...
Seller Central News
Amazon requires sellers to submit real‑world packaging photos—typically six images for a box or front/back/side for a bottle—using a 12 MP smartphone or DSLR,...
Seller University
Rufus AI now handles over 250 million shopper interactions, shifting Amazon search to natural‑language queries. Listings missing structured fields like size,...
Helium 10 Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
Amazon will raise fulfillment fees for all FBA and Easy Ship size‑weight tiers on the Egypt marketplace effective Dec 15 2025, with a second transportation...
Seller Central News
This week a single Amazon truck carrying hundreds of units was hijacked, exposing a supply‑chain weak point and prompting sellers to split large loads (e.g., a...
Helium 10 Blog
Effective January 15 2026 Amazon raised inbound defect fees up to 80×, with penalties climbing from $0.07 to a maximum of $5.72 per unit. Common errors now...
Industry News
On December 3 2025 Amazon added the lostFeaturedOffer field to the Traffic segment of the Vendor Analytics dataset, but it is only accessible via the...
SP-API Changelog
Amazon is shifting its Low-Inventory-Level fee calculation from parent ASIN to individual variant (FNSKU) level in 2026, while also doubling aged inventory...
Curated Industry News
Amazon is ending inventory commingling across its supply chain on March 31, 2026. Brand owners gain labeling flexibility while resellers must now use FNSKU...
Seller Central News