Every update. One feed.
Starting 1 Jan 2026 Amazon will instantly suppress any EU or UK toy listing that lacks up‑to‑date EN 71‑1/2/3 test reports, a CE mark for EU sites or a UKCA...
Seller Central News
Amazon requires sellers to submit real‑world packaging photos—typically six images for a box or front/back/side for a bottle—using a 12 MP smartphone or DSLR,...
Seller University
Rufus AI now handles over 250 million shopper interactions, shifting Amazon search to natural‑language queries. Listings missing structured fields like size,...
Helium 10 Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
Amazon will raise fulfillment fees for all FBA and Easy Ship size‑weight tiers on the Egypt marketplace effective Dec 15 2025, with a second transportation...
Seller Central News
This week a single Amazon truck carrying hundreds of units was hijacked, exposing a supply‑chain weak point and prompting sellers to split large loads (e.g., a...
Helium 10 Blog
Effective January 15 2026 Amazon raised inbound defect fees up to 80×, with penalties climbing from $0.07 to a maximum of $5.72 per unit. Common errors now...
Industry News
On December 3 2025 Amazon added the lostFeaturedOffer field to the Traffic segment of the Vendor Analytics dataset, but it is only accessible via the...
SP-API Changelog
Amazon is shifting its Low-Inventory-Level fee calculation from parent ASIN to individual variant (FNSKU) level in 2026, while also doubling aged inventory...
Curated Industry News
Effective March 31 2026, Amazon will end commingling, requiring all non‑brand‑registry sellers to label each unit with an Amazon‑generated FNSKU, while...
Seller Central News
Amazon has immediately halted all Australia Post inbound shipments to fulfillment centres XBW3 (Melbourne) and XAU1 (Sydney). The pause is indefinite and...
Seller Central News
Effective March 31 2026 Amazon will end commingling and enforce new barcode rules: brand‑registered owners can ship with only a valid UPC/EAN/ISBN, while all...
Seller Central News
Amazon is ending inventory commingling across its supply chain on March 31, 2026. Brand owners gain labeling flexibility while resellers must now use FNSKU...
Seller Central News
Effective March 31, 2026 Amazon will end commingling of FBA inventory. Brand Registry sellers can choose “Manufacturer barcode” (UPC/EAN/ISBN) and skip the...
Seller Central News
Rufus AI now adds research blocks above Amazon listings, pulling external articles and videos, and drives about 60% higher purchase intent than standard...
Advertising API Release Notes
On 12/4/25 Amazon announced its deepest seller‑fee cuts, lowering referral rates from 15% to 12% for $200k sales and trimming pick‑and‑pack fees for items...
Helium 10 Blog
In early 2024 Amazon raised the delivery‑speed weight in the Buy Box algorithm to roughly 25‑30% (up from ~15%). Faster shipping now tolerates a 2‑3% price...
Curated Industry News
Amazon is rolling out password‑less passkey login for Seller Central, starting optional in April 2024 and becoming mandatory by January 2025. Sellers can use...
Seller Central News
Amazon is cutting referral fees and FBA fulfillment costs across European stores in a phased rollout targeting low-price categories where Shein and Temu have...
Curated Industry News
On Black Friday 2025 Rufus AI doubled purchase rates (100 % lift) and saw an 85 % day‑over‑day rise in usage; buyers completed purchases in 3–5 min versus...
Advertising API Release Notes