Overview

On December 3 2025 Amazon announced that the lostFeaturedOffer field would be added to the Traffic data set within the Vendor Analytics dataset accessible through Data Kiosk. The original release mistakenly claimed that this new field would appear in both the manufacturingView and sourcingView queries. The correction clarifies that Traffic data, including lostFeaturedOffer, is only available through the manufacturingView query, not the sourcingView query. Sellers who rely on sourcing‑focused analytics must adjust their data‑retrieval processes immediately.

Key Points

• Announcement date — The update was communicated on December 3 2025, setting a clear timeline for vendors to expect the new field.
• Field added — lostFeaturedOffer now appears in the Traffic segment of the Vendor Analytics dataset, enabling deeper insight into offers that lost featured status.
• Incorrect initial claim — Early documentation said the field would be present in both manufacturingView and sourcingView queries; this was later retracted.
• Current availability — Traffic data, together with lostFeaturedOffer, can be queried only through manufacturingView; the sourcingView query returns no Traffic rows for this field.
• Impact on reporting — Any dashboards, alerts, or automated extracts that reference sourcingView for Traffic metrics will return empty results for lostFeaturedOffer.
• Action deadline — Vendors should revise their query logic before the next scheduled data refresh cycle to avoid gaps in analytics.

How the Traffic Data Query Works

1. Select the manufacturingView query — When a vendor runs a query against manufacturingView, the response includes all Traffic‑related columns, such as impressions, clicks, and the newly added lostFeaturedOffer. Example: A query for ASIN B07XYZ returns a row showing 12,340 impressions, 1,210 clicks, and a lostFeaturedOffer value of 5.
2. Attempt to use sourcingView — Executing the same request against sourcingView will return the standard sales and inventory columns but will omit any Traffic fields, including lostFeaturedOffer.