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In early 2024 Amazon launched COSMO and RUFUS AI, replacing keyword‑driven search with intent‑first indexing and conversational recommendations. The new...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Amazon’s new AI assistant Rufus shifts product discovery to conversational, context‑driven matches. The SPARK framework advises embedding scenario‑rich titles...
Advertising API Release Notes
Amazon now pseudonymizes shopper signals and enforces a 30‑day data‑retention window for ad metrics. Consent via IAB TCF v2 can cut audience size by up to 30 %...
Advertising API Release Notes
Amazon's Rufus now runs on tens of thousands of custom Trainium AI chips in a leader‑follower architecture, delivering sub‑second responses (≈800 ms) even...
Advertising API Release Notes
Amazon’s Rufus AI, launched 2024, answers natural‑language shopper questions by pulling data from titles, bullet points, descriptions, reviews, Q&A and images,...
Advertising API Release Notes
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES,...
Advertising API Release Notes
Amazon recalled about 2,700 Amazon Basics Premium Foam Eurotop mattresses sold from early 2023 to mid‑2024 after they failed the federal flammability test....
Advertising API Release Notes
Starting early 2025 Amazon auto‑enrolled all active Sponsored Brand and Sponsored Product campaigns into the Rufus AI shopping assistant, displaying...
Advertising API Release Notes
Amazon's new Rufus AI assistant now parses the full 2,000‑character product description, title, bullet points, A+ Content, reviews and Q&A to answer...
Advertising API Release Notes
From 31 July 2025 Amazon Business sellers using FBM must register a separate VAT number for each ship‑from address and follow the UK Internal Market Act “green...
Advertising API Release Notes
Amazon is launching a standalone stolen goods policy on June 30, 2025, requiring sellers to maintain verifiable supply chain documentation. Non-compliance...
Advertising API Release Notes
Rufus AI now scans the entire Amazon detail page, giving the highest weight to the product title and the first two bullet points, and also indexing text in...
Advertising API Release Notes
Amazon removed over 275 million fraudulent reviews in 2024 and signed a binding CMA agreement that imposes permanent bans on sellers and reviewers who...
Advertising API Release Notes
Amazon Germany is enforcing mandatory LUCID packaging registration for all sellers, suspending listings for non-compliance. Sellers must register, contract...
Advertising API Release Notes
Amazon's AI shopping assistant Rufus now processes about 275 million daily queries (≈14% of all Amazon searches) and uses the Cosmo engine to rank products...
Advertising API Release Notes
Amazon is rolling out two AI systems—COSMO, its intent‑engine, and Rufus, a conversational assistant—that replace keyword‑centric search. COSMO ingests shopper...
Advertising API Release Notes
Effective April 15 2025 Amazon will require Canadian sellers with monthly gross sales over CAD 10,000 to carry a CAD 1 million commercial general liability...
Advertising API Release Notes
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes
In March 2025 Amazon upgraded Rufus with mood‑based browsing, a desktop AI answer bar, and an image relevance scoring engine. The beta saw ~190 000 queries per...
Advertising API Release Notes