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Referral fee rates received minor adjustments across categories starting January 15, 2026. While changes are small, they compound with FBA fee increases....
Sell on Amazon Announcements
Amazon’s Points Festival returns for Jan 14 9:00 AM–Jan 22 11:59 PM and Feb 13 9:00 AM–Feb 26 11:59 PM 2026, letting sellers add extra Amazon Points instead of...
Seller Central News
Amazon has embedded a VAT compliance dashboard into the Pan‑EU enrollment flow, showing side‑by‑side pricing from three approved providers (e.g., €199 one‑time...
Seller Central News
Amazon now embeds a VAT provider marketplace into the Pan‑EU enrollment page, showing side‑by‑side basic, standard and premium plans from vetted firms and a...
Seller Central News
Amazon Brand Analytics offers brand-registered sellers powerful dashboards for tracking customer journeys, loyalty segmentation, and search performance. This...
Seller University
Amazon's New Seller Incentives (2025) give a 5% Brand Registry rebate, a $200 advertising credit, a one‑time Vine credit of 10 free units, and fee waivers for...
Seller University
Amazon is urging EU sellers to list used, pre‑owned, returned and open‑box items, citing a forecast of 192 million EU shoppers buying used goods online by...
Seller Central News
Comprehensive breakdown of Amazon's tiered promotional tools, their eligibility requirements, and strategies for getting ASINs recommended for high-visibility...
Seller University
Amazon’s new self‑service Custom Size Chart tool lets sellers create, validate and bulk‑apply charts directly in Seller Central. Real‑time error checking flags...
Seller University
On February 20 2026 Amazon will host a free one‑hour webinar that shows sellers how to use its digital booking portal and data from over 125,000 weekly loads...
Seller Central News
Amazon will host a free webinar on February 20 2026 teaching sellers how to blend less‑than‑truckload (LTL) and full‑truckload (FTL) shipments. The session...
Seller Central News
In February 2024 Amazon added the Insights and Opportunities dashboard to Seller Central, merging return data from the Returns Report, FBA Inventory Health and...
Seller Central News
Amazon has introduced the ML‑driven “FBA Opportunity” tool for European marketplaces. It scans every self‑fulfilled SKU, shows a side‑by‑side 90‑day sales...
Seller Central News
In early 2024 Amazon added the Insights and Opportunities dashboard to Seller Central, merging FBA and merchant‑fulfilled return data into one pane. The UI...
Seller Central News
In early 2024 Amazon launched a B2B filter in Seller Central Business Reports that isolates B2B Return Rate (e.g., 4.2%), Units Refunded (128 units), B2B...
Seller Central News
Amazon has launched dedicated B2B metrics in Seller Central, giving sellers separate visibility into return rates, feedback, and A-to-Z claims from business...
Seller Central News
Amazon added a new “B2B Performance” report in Seller Central’s Business Reports tab, live this month, showing separate B2B return rate (e.g., 4% of 200...
Seller Central News
In early 2024 Amazon launched three B2B‑focused metrics—B2B Return Rate & Units Refunded, B2B Feedback Summary, and B2B A‑to‑Z Claim Statistics—available via a...
Seller Central News
Amazon launched dedicated B2B performance metrics in Seller Central this week, adding B2B Return Rate, B2B Feedback and B2B A‑to‑Z Claims cards with region...
Seller Central News
Amazon's Customer Review Insights tool in Opportunity Explorer lets brand-registered sellers analyze six months of aggregated review and return data by niche...
Seller University