Overview

On February 20 2026, Amazon will host a complimentary one‑hour webinar that teaches sellers how to fine‑tune their less‑than‑truckload (LTL) and full‑truckload (FTL) freight plans for the upcoming peak‑selling months. By leveraging anonymized data from Amazon’s own freight network, the session promises actionable tactics to lower transportation spend and keep inventory ready for high‑traffic events such as Prime Day and the holiday rush. Sellers who rely on inbound shipping as a cost driver should attend to avoid last‑minute rate spikes and capacity bottlenecks.

Key Points

• Data‑backed insights — The presentation draws from more than 125,000 weekly loads that travel through Amazon’s freight system, offering sellers a perspective they normally cannot obtain.
• Mix‑and‑match shipping — Attendees will learn when to pair LTL shipments with FTL loads to balance per‑unit cost against delivery speed.
• Fixed‑rate digital booking — Amazon’s partnered carrier platform supplies flat‑fee pricing and 24/7 tracking, eliminating the guesswork of traditional broker quotes.
• High on‑time performance — Amazon reports a 96 % on‑date delivery rate to its fulfillment centers, a benchmark sellers can aim to replicate.
• Global eligibility — The webinar is open to sellers operating in the United States, Canada, Mexico, the United Kingdom, and additional regions supported by Seller Central.

How the Webinar Delivers Value

1. Pre‑session data briefing — Participants receive a pre‑read packet that highlights key freight trends, such as the average cost differential between a 30‑pallet LTL load and a 90‑pallet FTL load during Q3. For example, a seller moving 45 pallets of seasonal apparel would see a 12 % cost reduction by consolidating into an FTL shipment rather than two separate LTL trips.
2. Live strategy walkthrough — During the live hour, Amazon’s freight experts walk through a step‑by‑step decision tree. They illustrate a scenario where a seller preparing 200 pallets for a Prime Day launch shifts 150 pallets to an FTL truck while using LTL for the remaining 50 pallets needed at a secondary fulfillment center, achieving both cost efficiency and timely arrival.