Overview

Amazon is urging its marketplace sellers to add used, pre‑owned, returned and open‑box items to their catalogs as the secondhand e‑commerce sector explodes across the European Union. Analysts forecast nearly 192 million EU shoppers will be buying used goods online by 2029, turning a sustainability trend into a sizable revenue stream. Sellers who tap this market now can capture budget‑focused buyers while extending the life of excess inventory.

Key Points

• EU secondhand boom — Forecasts predict 192 million online shoppers will purchase used goods in the EU by 2029, creating a massive new customer base.
• Condition tiers available — Amazon supports four used condition categories—Like New, Very Good, Good, and Acceptable—each with clear criteria for sellers.
• Simple listing flow — Sellers add a used item by selecting the existing product in Seller Central and choosing the appropriate condition tier, without a separate workflow.
• Margin recovery — Relisting returned smartphones, open‑box kitchen appliances or overstock toys can add 10‑30 % more gross margin compared with liquidating the same stock externally.
• Lower competition — Early adopters often face fewer rivals in used categories than in saturated new‑product listings, leading to higher visibility and conversion rates.

How Used Listings Work

1. Select the base product — In Seller Central, open the standard catalog entry for the item you want to sell (e.g., a Bluetooth speaker) and click “Create a new offer.”
2. Choose a condition tier — Pick the condition that matches the item’s state, such as “Used — Very Good,” and fill in the required attributes (e.g., includes original charger, minor scratches).
3. Provide accurate details — Enter a concise description, upload clear photos of the actual unit, and list any missing accessories to meet Amazon’s grading standards.
4. Set price and quantity — Price the used unit competitively (often 20‑40 % below the new price) and specify the available quantity, which can be a single returned unit or a batch of open‑box items.