Overview

Amazon has introduced a broadened incentives package aimed at sellers who are just starting on the marketplace. The program bundles cash rebates, review credits, fee waivers and advertising funds that become available during the first twelve months after a seller’s initial listing. New entrants can leverage these perks to cut launch expenses and accelerate early sales momentum.

Key Points

• Brand Registry rebate — Sellers who register their brand within six months of their first eligible listing receive a cash‑back percentage on all branded sales for an entire year.
• Vine review credit — A one‑time credit lets sellers enroll a product in Amazon Vine, providing free units to vetted reviewers and generating authentic early feedback.
• FBA fee relief — Shipping, storage surcharges and inbound placement fees are waived for the first year, and the first 100 multi‑channel fulfillment units receive a discounted rate.
• Advertising launch fund — Up to a specified amount of credit can be applied to Sponsored Products, Sponsored Brands or Sponsored Display campaigns launched within 90 days of the first listing.
• Coupon creation credit – Sellers can create promotional coupons at no cost, adding a green badge to search results that can boost click‑through on new listings.
• Dashboard visibility — A dedicated “New Seller Incentives” page in Seller Central tracks earned credits, remaining balances and expiration dates in real time.

How the New Seller Incentives Work

1. Enroll in Brand Registry — After creating a seller account, the merchant registers their trademark within six months of the first product launch. For example, a kitchen‑ware brand that lists a stainless‑steel pan on March 1 can submit the trademark on March 15 and qualify for a 5 % rebate on every pan sold during the next twelve months.
2. Activate Vine credits — Once Brand Registry is approved, the seller selects one SKU for Vine enrollment within 90 days. In practice, the same kitchen‑ware brand adds the pan to the Vine program on April 10, receives ten free units, and sees five verified reviews appear within two weeks.