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Amazon now pseudonymizes shopper signals and enforces a 30‑day data‑retention window for ad metrics. Consent via IAB TCF v2 can cut audience size by up to 30 %...
Advertising API Release Notes
Amazon has ended Prime Household sharing for accounts at different addresses; only same‑address households (max 2 adults, 8 children) can share benefits, and...
Curated Industry News
Amazon UK is introducing a 90% on-time delivery rate requirement for seller-fulfilled orders, with enforcement starting in early 2026. Sellers who fall below...
Seller Central News
Amazon’s Transparency program now requires a unique serial code on every unit, with over 88 000 brands and 2.5 billion units verified across ten marketplaces....
Seller Central News
Amazon now uses AI to scan all buyer-seller messages in real time, blocking communications with persuasive language, emojis, external links, or review...
Seller Central News
On Aug 28, 2025 Helium 10 reported Amazon’s test limiting parent listings to ten child ASINs, requiring sellers to split larger variation groups; Walmart...
Helium 10 Blog
Effective immediately, any new product enrolled in Pan‑EU FBA must have an active listing on Amazon.nl, adding the Netherlands to the mandatory DE, FR, IT, ES...
Seller Central News
Effective immediately, any new product enrolled in Pan‑EU FBA must have an active offer on amazon.nl or enrollment will be rejected. Amazon will give a minimum...
Seller Central News
Amazon Brand Registry now accepts granted patent numbers and PDFs, enabling automated counterfeit removal. Utility patents typically require 18‑24 months...
Helium 10 Blog
Effective immediately Amazon will retire only those variation themes that recorded zero sales in the past 12 months, while size, color and style themes remain...
Seller Central News
Amazon will automatically deduct 15% VAT from sales for sellers without a valid VAT registration number starting January 1, 2026. Sellers must update their tax...
Seller Central News
Amazon's Account Health Assurance program automatically protects eligible sellers from sudden account deactivations by giving them a 72-hour window to resolve...
Seller Central News
Amazon’s Account Health Assurance (AHA) automatically enrolls Professional sellers with an Account Health Rating (AHR) of 250+ for six months, giving them a...
Seller Central News
Amazon’s Account Health Assurance (AHA) automatically protects professional sellers who keep an Account Health Rating (AHR) of 250 or higher for six...
Seller Central News
Amazon's Account Health Assurance program automatically protects qualifying professional sellers from immediate account deactivation by providing a 72-hour...
Seller Central News
OpenAI’s GPT‑5, released on the ChatGPT platform in early 2024, offers a context window of several thousand words and cuts answer latency to about 2 seconds...
Helium 10 Blog
Amazon now enforces its trademark policy on product titles, requiring a qualifier such as “compatible with,” “fits,” or “intended for” before any brand name....
Seller Central News
Amazon’s refreshed policy now triggers automatic trademark alerts for listings that don’t use the required title format—seller brand first, then a qualifier...
Seller Central News
Effective immediately, Amazon requires compatibility titles to start with the seller’s brand or a generic description, followed by a “compatible with” phrase...
Seller Central News
Amazon now enforces a strict title format for compatibility listings effective immediately. Titles must begin with the seller’s brand or generic description,...
Seller Central News