Overview

Amazon is tightening its Pan‑European FBA rules by insisting that every new product enrolled in the program must also have an active offer on the Dutch marketplace (amazon.nl). The change takes effect immediately for fresh enrollments, and Amazon has signaled that the same requirement will roll out to existing Pan‑EU listings later in the year. Sellers who rely on the multi‑country fulfillment network need to adjust their catalogues or risk losing eligibility.

Key Points

• Immediate NL listing mandate — Any product added to Pan‑EU FBA from today onward must appear on amazon.nl, otherwise the enrollment will be rejected.
• Future extension to current inventory — Amazon will issue a minimum 30‑day warning before applying the Dutch‑listing rule to already‑active Pan‑EU SKUs.
• Compliance visibility in Seller Central — The Pan‑EU inventory page now groups ASINs as “Compliant” (NL offer present or exempt) or “Enrollment ending soon” for those that need attention.
• Exemption categories — Items barred from sale in the Netherlands, products lacking Dutch‑language labeling, or sellers with a temporarily deactivated NL account are automatically excluded from the requirement.
• Potential VAT and regulatory impact — Adding the Netherlands may trigger Dutch VAT registration and obligate sellers to meet local consumer‑protection and safety standards.
• Financial upside of Pan‑EU FBA — Amazon reports up to a 53 % reduction in fulfillment fees and a 24 % sales lift for newly enrolled Pan‑EU offers, based on analysis of 1.9 million listings in 2023.

How the Netherlands Listing Requirement Works

1. Activate a Dutch offer via All Inventory — In Seller Central, navigate to the “All Inventory” view, locate the target SKU, and use the “Offers in Other Marketplaces” panel to turn on a listing for the Netherlands. Example: A seller of silicone kitchen tools clicks “Add Offer” for NL, sets a €19.99 price, and saves the change, instantly making the product purchasable by Dutch shoppers.