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On Nov 16 2022 Helium 10 reported Amazon’s ad suite now includes video‑only Sponsored Brands on the homepage, a Keyword‑level Insights Hub, and Smart Bidding....
Helium 10 Blog
To capture Q4 holiday demand, Amazon sellers should boost daily budgets (e.g., raise a $30 budget to $55 for men’s jackets) and increase bids on top‑performing...
Helium 10 Blog
The guide outlines a data‑centric workflow using Helium10 to uncover “opportunity keywords” with ≥500 monthly Amazon searches and a competition index ≤0.4. By...
Helium 10 Blog
Helium 10’s Cerebro now adds an “Amazon Recommended” toggle that, in a multi‑ASIN search of up to 20 ASINs, flags the exact keywords Amazon’s engine suggests...
Helium 10 Blog
The veteran seller switched from a single auto‑campaign to a hybrid model, launching an automatic campaign for new SKUs, extracting ~300 search terms in the...
Helium 10 Blog
Launch a new product with an automatic Amazon PPC campaign at a $20‑$25 daily budget, collect search‑term data for 3‑5 days, then create manual ad groups with...
Helium 10 Blog
Prime Day 2024 runs July 16‑17, driving a 20‑30% conversion lift but also inflating Sponsored Product CPCs by 40‑50%. Sellers should earmark 30‑40% of monthly...
Helium 10 Blog
Sellers can start Facebook ad tests with as little as $5‑$10 daily spend and a max CPC of $0.75, using UTM parameters (e.g., utm_source=facebook) to feed sales...
Helium 10 Blog
On Oct 5 2022 Helium 10 announced the launch of 15‑second Headline Video Ads for Sponsored Brands and added an Invalid Click Report to the PPC toolbox, plus a...
Helium 10 Blog
Analyzing Amazon’s Frequently Bought Together (FBT) widget lets sellers pull specific ASINs—e.g., a reusable bottle or silicone lids—for Sponsored Display...
Helium 10 Blog
In episode #381 of Amazon PPC Talk, released shortly after the 2022 Sell and Scale Summit, Helium 10 unveiled the Google Ads Bridge (export Sponsored Products...
Helium 10 Blog
A seller who added five high‑volume, intent‑rich keywords and three negatives saw daily impressions rise from 1,200 to 2,800 and ACoS drop from 45% to 22%...
Helium 10 Blog
Walmart Ads currently offer only Sponsored Products and Sponsored Brands, while Amazon adds Sponsored Display and video ads. Walmart CPC averages around $0.38...
Helium 10 Blog
Lothar transformed a €15 generic spatula into an €85 hand‑forged premium product, boosting average order value four‑fold. He shifted ad spend to Sponsored...
Helium 10 Blog
Amazon PPC can cut ACOS from ~30% to ~12% by splitting campaigns, using exact/phrase matches, adding negative keywords and reviewing performance every...
Helium 10 Blog
At the Sell + Scale conference in Las Vegas (June 2024), Amazon Ads will host limited 30‑minute one‑on‑one strategy sessions. Sellers must have spent ≥$5,000...
Helium 10 Blog
Amazon Attribution lets sellers tag external campaigns (e.g., “HolidayPromo_FBCarousel_Jul2024”) and see real‑time metrics like CTR, add‑to‑cart rate and...
Helium 10 Blog
Sebastian K. proved that sub‑€15 SKUs can hit €12,000 monthly sales with a 22% ACOS by using Helium 10 Black Box (price ≤ €14.99, ≥5,000 sales, ≥30% net...
Helium 10 Blog
Jorge Pinazo splits his $3,000 monthly ad budget 30% to Facebook, 40% to Amazon Sponsored Products and 30% to TikTok/Google, using ROAS thresholds (1.5 for...
Helium 10 Blog
On July 13, 2022 Helium 10 reported Amazon added three new Sponsored Display audience types—View‑through, Purchase‑based, and Interest‑based—and expanded ad...
Helium 10 Blog