Every update. One feed.
Helium 10’s podcast (episode #93) revealed that broad‑match overload cost a kitchen‑gadgets seller $2,500 for only three sales, while weekly search‑term audits...
Helium 10 Blog
Amazon PPC, launched in 2012, now centers on Sponsored Products, Brands and Display. Sponsored Products generate >80% of ad revenue, and a 10% bid increase can...
Helium 10 Blog
Amazon advises sellers to use the “Dynamic bidding – down only” option for back‑to‑school Sponsored Products campaigns. Internal data shows an 18% lift in...
Seller Central News
Amazon now advises sellers launching brand‑new ASINs for back‑to‑school (June‑August) to use Sponsored Products dynamic bids – down only. Tests show an 18%...
Seller Central News
The podcast outlines Amazon PPC tactics that cut ACoS from ~45% to the low‑30% range and lift conversion rates from 8% to 12% by segmenting keywords, adding...
Helium 10 Blog
In March 2024 Amazon launched Brand‑Tailored Promotions (BTP) in the Advertising console, allowing Brand Registry sellers to push coupons onto competitor...
Helium 10 Blog
On August 3, 2023 Helium 10’s Buzz podcast announced Amazon’s new Brand‑Tailored Promotions, letting sellers attach discounts visible only to shoppers who...
Helium 10 Blog
A practical guide to refining Amazon PPC keyword strategy after Prime Day, covering search term analysis, match type usage, campaign structuring, and negative...
Seller Central News
Helium 10’s TACoS Tuesday episode #474 (post‑Prime Day, July 2023) recommends a 48‑hour bid‑review loop, lowering post‑sale bids 10‑20% and adding 15‑second...
Helium 10 Blog
Amazon has launched a free video curriculum called “Digital Advertising Fundamentals” in the Advertising Learning Console. The on‑demand modules are 5‑10...
Seller Central News
In February 2026 Amazon launched a free, on‑demand video course called “Advertising Fundamentals” inside the Advertising Learning Console. The four‑module...
Seller Central News
Amazon launched a free, on‑demand video curriculum called “Advertising Fundamentals” in the Advertising Learning Console. The self‑paced series includes...
Seller Central News
In February 2026 Amazon launched a free, on‑demand video curriculum in the Amazon Advertising Learning Console. The series offers 3‑8 minute modules on...
Seller Central News
The guide shows how to use Helium10’s Cerebro reverse‑ASIN (returning 150–200 keywords) and Ad Spy to copy high‑budget rivals, filter for >70% impression share...
Helium 10 Blog
Data shows that when a SKU ranks in the top three organic results and also secures a top‑three Sponsored Products slot, click‑through rates increase by...
Helium 10 Blog
In the early‑2024 episode #468 of “Taco’s Tuesday in SSP,” Helium 10 and Pacvue’s Jocelyn Jeffries revealed dayparting tactics that can lift ROAS up to 20 %...
Helium 10 Blog
On 1 March 2026 Felix Preis (amz‑advertise.de) unveiled a set of Amazon PPC tactics, including a 7‑day Kick‑Starter campaign with a budget equal to 10 % of...
Helium 10 Blog
Amazon data shows that pairing a Lightning Deal with Sponsored Products lifts retail sales by 17% and boosts product‑detail page views by 39%. Amazon advises a...
Seller Central News
Amazon advises sellers to pair time‑limited Lightning Deals, Best Deals or coupons with Sponsored Products/Brands ads during peak events. 2021‑2022 data shows...
Seller Central News
The Helium 10 podcast episode shares hands‑on PPC tactics such as shifting broad keywords to phrase or exact match and adding weekly negative keywords, plus a...
Helium 10 Blog