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On Jan 24 2025 Amazon opened its DSP campaign and creative management APIs to all advertisers, providing REST endpoints for full‑cycle campaign CRUD, creative...
Advertising API Release Notes
In early 2024 Helium 10 released masterclass #612 showing how its Adtomic platform links to the Amazon Advertising API to display real‑time spend and sales,...
Helium 10 Blog
In March 2024 Amazon opened Amazon Marketing Cloud (AMC) to sellers, and Helium 10 released a plug‑in with a library of ready‑made SQL‑style queries...
Helium 10 Blog
Helium 10 episode #148 details Amazon’s new Mixed‑Media Sponsored Brands option that lets sellers combine a 15‑second video with up to three static images in...
Helium 10 Blog
In early 2024 a seller launched an Amazon FBA business with €2,000 by using an AI research platform for product scouting and an AI‑driven exact‑match Sponsored...
Helium 10 Blog
In June 2024 Amazon added a South Africa‑specific annex to its advertising agreement, launching the full Sponsored suite (Products, Brands, Brands Video,...
Advertising API Release Notes
Helium 10 episode #515 (released this week) shows how generative AI can cut copy creation time by up to 80% and AI‑driven bid tools can lower CPC on...
Helium 10 Blog
In early 2024 Pacvue’s strategist Cameron Berlin‑Day introduced Amazon Marketing Stream (AMS) and Amazon Marketing Cloud (AMC), which push ad‑level statistics...
Helium 10 Blog
In early 2024 Amazon added hourly analytics to the Sponsored Products, Sponsored Brands and Sponsored Display APIs. By appending the query parameter...
Helium 10 Blog
On June 22 2022 Helium 10 announced Amazon Marketing Stream, a live ad‑analytics feed that pushes impressions, clicks and spend every 2–5 seconds via a new API...
Helium 10 Blog
Helium 10 integrated Prestozon’s automated bidding technology in September 2020, pulling keyword data several times a day and allowing rule‑based bid changes...
Helium 10 Blog
In early 2024 Amazon opened a dedicated KDP advertiser class, letting Prestozon pull new metrics like “Units Sold from Ads” and “Pages Read”. The platform now...
Helium 10 Blog
In an early 2024 Serious Sellers Podcast, Amazon ad specialist Lazar Zepinic shows how to use Amazon Attribution tags (e.g., ?ref=attr567) to link off‑site...
Helium 10 Blog
Prestozon’s new Rules Engine, launched in the latest quarter, aggregates Sponsored Products, Brands and Display data into a single table (e.g., “wireless...
Helium 10 Blog
Helium 10’s new Bid Suggestions tool uses the Amazon Advertising API to auto‑recommend keyword bids that meet a seller‑defined ACoS, defaulting to 30%. Sellers...
Helium 10 Blog