Overview

Amazon authors using Kindle Direct Publishing (KDP) can now automate text‑only Sponsored Brands campaigns through Prestozon’s expanded API integration, announced in early 2024. The new workflow lets writers control bids, budgets, and keyword groups without manual entry, cutting down routine management time while sharpening ad relevance for book‑focused shoppers.

Key Points

• Separate KDP Account Class — Amazon treats KDP advertisers as a distinct account type, exposing metrics such as “Units Sold from Ads” that are invisible to traditional seller accounts, giving authors clearer insight into how ads translate into book sales.
• Broader API Access — Prestozon can retrieve author‑specific performance indicators, including “Pages Read” and “Average Reading Time,” allowing the platform to generate automated rules based on actual reader engagement rather than just clicks.
• Custom Text‑Only Ad Library — Writers upload a single headline plus two description lines; Prestozon stores each element as a reusable asset and rotates them across keyword clusters to test copy effectiveness without additional uploads.
• Rule‑Based Bid Management — The system can apply conditions such as “increase bid by 15 % for keywords that achieve an ACOS < 20 % over three consecutive days,” ensuring high‑performing terms receive more budget automatically.
• Synchronized Daily Budgets — Any daily spend limit set inside Prestozon is mirrored in Amazon’s campaign manager, preventing overspend during launch spikes while keeping the author’s promotional calendar intact.
• Author Group Collaboration — Multiple writers can create a shared “Group” within Prestozon, pooling keyword research, budget oversight, and performance reporting for series launches or co‑authored projects, streamlining coordination across titles.

How Prestozon’s Automation Works for Custom Text Ads

1. Link KDP Profile — In the Prestozon dashboard the author authorizes Amazon’s API using their KDP seller ID; for instance, Maya Patel connects her “Starlight Chronicles” account and instantly sees a populated list of her existing text‑only Sponsored Brands campaigns.