Overview

Prestozon introduced its Rules Engine in the latest quarter, giving Amazon advertisers a unified dashboard that merges performance metrics from Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. By consolidating search‑term and keyword data into one searchable table, the tool helps sellers spot profitable queries, eliminate wasteful terms, and reallocate spend more efficiently—an essential capability for anyone looking to protect ad budgets while scaling sales.

Key Points

• Cross‑campaign aggregation — All active Amazon PPC campaigns feed into a single dataset, allowing a seller to view a term’s total impressions, clicks, and ACoS across the whole account in one glance.
• Search‑term versus keyword separation — The engine distinguishes shopper‑entered queries from seller‑created keywords, preventing the frequent error of treating the two as interchangeable.
• Real‑time rule triggers — Users can define conditions such as “if a search term’s ACoS stays above 30 % for three straight days, automatically add it to the negative list.”
• Bulk action automation — One rule can produce hundreds of keyword or negative‑keyword updates with a single click, slashing the time previously spent on manual edits.
• Performance‑driven budgeting — Rules can shift daily budget from low‑performing ad groups to high‑ROI terms, ensuring that spend follows conversion potential rather than legacy allocations.

How the Rules Engine Works

1. Data Consolidation — The platform pulls daily performance reports from every Amazon ad type, merges them into a master table, and tags each row as either a shopper query or a seller‑defined keyword; for example, the phrase “wireless earbuds” appearing in three Sponsored Products campaigns is shown as a single entry with a combined 12,000 impressions and 1,200 clicks.
2. Rule Definition — Sellers craft conditions using dropdown menus (e.g., “Impressions > 5,000,” “CPC < $0.75,” “ACoS > 25 %”) and select an action such as adding a negative, raising a bid, or pausing an ad group; a typical rule might flag any search term that exceeds 5,000 impressions while maintaining an ACoS over 35 % and automatically move it to the negative list.