Overview

Helium 10 has introduced a new Bid Suggestions tool that automatically proposes keyword bid adjustments aimed at hitting a chosen Advertising Cost of Sale (ACoS) target. Integrated directly with Amazon’s Advertising API, the feature lets sellers push recommended changes to their campaigns with a single click, streamlining bid management and helping maintain profitability goals.

Key Points

• Algorithmic bid advice — The system evaluates each keyword’s recent performance and suggests a bid that aligns with the seller‑defined ACoS goal; for instance, a keyword delivering a 34 % ACoS might receive a recommendation to cut its bid by roughly 10 % to fall under a 30 % target.
• Single‑click deployment — Sellers can approve a suggestion right inside the Helium 10 interface, and the platform instantly updates the bid in Seller Central via the API; a manager handling 200 keywords can implement all recommendations in under three minutes.
• 30 % default ACoS — Helium 10 assumes a 30 % ACoS as the baseline, reflecting the average benchmark for many categories, but users can modify this setting to suit tighter margins or more aggressive growth plans.
• Continuous performance monitoring — After a bid change is applied, the tool keeps tracking spend, sales, and impressions, recalibrating future suggestions as market dynamics evolve; if a lowered bid causes a sharp dip in impressions, the algorithm may propose a modest increase in the next cycle.
• Cross‑campaign compatibility — The feature works for Sponsored Products, Sponsored Brands, and Sponsored Display ads, delivering a consolidated list of recommendations regardless of ad type. A seller with a mixed portfolio can view all suggestions in one report.
• No extra charge — Bid Suggestions are bundled with existing Helium 10 subscriptions, eliminating the need for third‑party bid‑management services that often charge per adjustment.

How Bid Suggestions Works

1. Performance extraction — Helium 10 retrieves the past 30 days of keyword data (click‑through rate, conversion rate, spend, sales) through the Advertising API; for example, the keyword “organic bamboo pillowcase” might show a 3.8 % CTR and a 27 % ACoS.