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Amazon Advertising launched Q2 2024 upgrades to Performance+ and Brand+ that add AI‑driven audience scoring, a new "Consideration" mid‑funnel tactic, and...
Advertising API Release Notes
Amazon blocked 275 million fake reviews in 2024 and shut down 40+ review brokers through its Coalition for Trusted Reviews partnership. The cross-industry...
Advertising API Release Notes
Amazon's expanded AI listing tools now auto-generate 70% of product attributes through image uploads, URL imports, and bulk processing, with sellers seeing 40%...
Advertising API Release Notes
Amazon DSP launched Location‑Based Interactive Video Ads this month, letting U.S. advertisers upload one master video and automatically overlay zip‑code or...
Advertising API Release Notes
In early 2024 Amazon Marketing Cloud launched “Custom Models for Audiences,” letting advertisers upload proprietary ML models that blend first‑party CRM or...
Advertising API Release Notes
On Jan 30 2025 Amazon Advertising launched a unified advertiser profile that combines Sponsored Ads and DSP across all eligible marketplaces and introduced...
Advertising API Release Notes
On Jan 30 2025 Amazon Marketing Cloud started ingesting Amazon Live signals into a new “LiveEvents” table, giving sellers SQL‑level access to view duration,...
Advertising API Release Notes
On Jan 30 2025 Amazon DSP introduced a unified inventory dashboard with a single source ID 315153005982735861, promising up to 4× higher ROAS for...
Advertising API Release Notes
For Prime Day 2025 (July 8‑11) sellers should allocate 60 % of the ad budget to Sponsored Products, 25 % to Sponsored Brands and 15 % to Sponsored Display....
Advertising API Release Notes
Amazon Ads added a free AI‑driven Creative Studio assistant that lets sellers create video and display ads via a chat interface. The tool pulls Amazon retail...
Advertising API Release Notes
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon Advertising has launched two new audience segments—Purchased‑Customer and Cart‑Abandoner—for Sponsored Brands, now live in over 20 marketplaces. Sellers...
Advertising API Release Notes
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
Amazon's AI-driven search tools like Rufus now favor natural noun phrases over isolated keywords. Sellers who adopt noun phrase optimization across titles,...
Advertising API Release Notes
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Amazon has launched a machine‑learning‑driven “optimized targeting” option for Sponsored Display conversion campaigns, now live on 19 marketplaces. The feature...
Advertising API Release Notes