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Deloitte projects U.S. holiday e‑commerce sales of $305‑$310.7 B (7‑9% YoY growth) and warns Amazon CPC could rise 20‑40%. Sellers are advised to lift ad...
Curated Industry News
On March 1, 2025 Helium 10 launched the #699 Amazon Keyword Research Masterclass, a two‑hour session led by Bradley Sutton. It teaches sellers to pull hundreds...
Helium 10 Blog
Amazon has embedded up to 50 daily‑updated FBA opportunity suggestions directly into the Manage All Inventory page for US, UK and European marketplaces. Each...
Seller Central News
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
Amazon added FBA conversion recommendations directly into the Manage All Inventory dashboard. Up to 50 candidates are refreshed daily and appear as new columns...
Seller Central News
Amazon Customer Analytics adds a dashboard that tracks metrics such as search‑to‑detail ratio, detail‑page conversion, and Buy Box ownership. A kitchen‑tool...
Helium 10 Blog
Amazon Creator Connections, launched in a Helium 10 podcast #182, lets Brand Registry sellers with active ASINs request vetted creators to produce 15‑60 second...
Helium 10 Blog
Amazon now allows star-only seller feedback without written comments. While this should increase feedback volume, sellers lose diagnostic detail and face a...
Seller Central News
A veteran TikTok seller showed that raw 7‑second videos with an embedded Shop sticker lifted click‑through rates ~3×, raised conversion from 1.2% to 2.8% and...
Helium 10 Blog
Amazon's AI-driven search tools like Rufus now favor natural noun phrases over isolated keywords. Sellers who adopt noun phrase optimization across titles,...
Advertising API Release Notes
Amazon has announced key FBA inventory deadlines for the 2025 holiday season, with October 19 and October 30 as arrive-by dates for deals events and Black...
Seller Central News
Amazon’s share of total U.S. retail spending rose to roughly 10% in Q2 2025, up 7.6% from Q1, driven by 170 million+ Prime members and 80% logistics coverage....
Curated Industry News
Rufus AI now ranks products using full‑sentence parsing and multi‑turn dialogue, so listings that echo buyer‑persona phrasing—e.g., “nutrient preservation” or...
Helium 10 Blog
Amazon will strip any variation theme with zero sales in the past 12 months from the Listings Items API, marking them with a `Deprecated` status starting June...
SP-API Changelog
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
A seller pivoted from a POD model shut down by a trademark complaint to FBA, doubling net sales each year for four years and now forecasting $3 million...
Helium 10 Blog
Amazon has ended Prime Household sharing for accounts at different addresses; only same‑address households (max 2 adults, 8 children) can share benefits, and...
Curated Industry News
Amazon now requires German-based FBA sellers to certify package dimensions using EU-compliant measurement tools. Certified dimensions will be used for fee...
Seller Central News
Amazon’s ad suite now includes an AI‑driven keyword generator, audience‑level targeting, real‑time dynamic bidding (e.g., raise bids 20% when predicted...
Helium 10 Blog
On March 31 2025 Amazon retired the regional DBA API site and moved the Delivery by Amazon documentation to the global SP‑API portal at...
SP-API Changelog