Overview

Amazon’s advertising suite received a batch of upgrades this quarter, adding AI‑powered targeting, automated bid controls, richer keyword‑harvesting tools, and a unified health dashboard. The enhancements are designed to trim wasted spend, boost ad relevance, and give sellers more automation for everyday campaign management. Sellers who ignore these changes risk falling behind competitors that leverage the new intelligence.

Key Points

• AI‑driven keyword generator — The system parses a product’s title, bullet points and backend terms, then returns high‑intent search phrases that often escape manual research.
• Audience‑level targeting — Ads can now be directed at shoppers who recently purchased complementary items, such as kitchen gadgets for a silicone baking mat seller.
• Real‑time dynamic bidding — Sellers set rule thresholds (e.g., raise bids by 20 % when predicted conversion exceeds 5 %) and the platform automatically adjusts bids during the buying session.
• Improved search‑term harvesting — The refreshed Search Term Report groups long‑tail queries by match type and shows conversion metrics, allowing one‑click addition of profitable terms.
• Campaign health dashboard — A single view flags low‑CTR ads, suggests budget reallocation, and highlights expansion opportunities across Sponsored Products, Brands and Display.
• Turbo optimizer integration — After a short performance window, the AI recommends how to split budgets among ad types based on recent sales velocity.

How the New Advertising Features Work

1. AI Keyword Generator — When a seller selects a SKU, the AI scans the listing’s copy and competitor data, then produces a ranked list of search terms. For a silicone baking mat, the tool might suggest “non‑stick oven liner,” “heat‑resistant kitchen mat,” and “flexible baking sheet.”
2. Audience Targeting Setup — Within the campaign builder, the seller chooses “Audience” as the targeting mode and picks a segment such as “Recent purchasers of kitchen gadgets (last 30 days).” The ad is then shown only to those shoppers, increasing the chance of relevance.