Overview

Helium 10 released “#699 – Amazon Keyword Research Masterclass” as part of its Bali Blast Strategy series on March 1, 2025. Hosted by senior analyst Bradley Sutton, the two‑hour session walks sellers through a repeatable, data‑driven workflow for uncovering high‑intent search terms, polishing backend keyword fields, and syncing product copy with the latest shopper behavior. Implementing the tactics discussed can lift organic visibility, boost click‑through rates, and ultimately increase conversion percentages on Amazon’s marketplace.

Key Points

• Data‑rich term mining — The class shows how to pull hundreds of related queries from Helium 10’s Cerebro and Magnet tools, then narrow the list by monthly search volume and relevance score.
• Intent‑based segmentation — Keywords are grouped into informational, navigational, and transactional categories so each part of the listing (title, bullets, A+ content) speaks directly to the buyer’s mindset.
• Competitor reverse‑engineering — By feeding a rival ASIN into Cerebro, sellers can extract the exact phrases that drive that product’s traffic and repurpose them for their own listings.
• Long‑tail emphasis — The training highlights three‑ to five‑word phrases such as “eco‑friendly bamboo cutting board,” which typically enjoy lower competition while capturing niche demand.
• Backend keyword hygiene — A step‑by‑step audit removes duplicate, misspelled, or redundant terms from the hidden keyword field, ensuring the full 250‑character limit is used efficiently.
• Seasonality overlay — Sellers learn to align keyword trends with Amazon’s calendar events—Prime Day, holiday shopping, back‑to‑school—so they can anticipate demand spikes and adjust copy in advance.

How the Keyword Research Process Works

1. Initial market scan — Enter a seed product (e.g., “organic cotton baby blanket”) into Magnet; the tool returns a list of related search terms, each tagged with estimated monthly searches and a relevance score, giving a broad view of shopper language.
2. — Run the top‑ranking competitor’s ASIN through Cerebro; extract the top 50 organic keywords that generate the most traffic for that listing, providing a benchmark of proven terms.