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Amazon launched an AI‑driven Listing Optimizer in Seller Central this quarter. It scans single SKUs or batches, generates title, bullet and description...
Seller Central News
Amazon has launched an AI-powered tool within Seller Central that analyzes existing product listings and generates optimized suggestions for titles,...
Seller Central News
Starting 5 Nov 2025 Amazon cuts the coupon redemption fee from 1.5 % to 0.75 % of the discounted price and caps total variable fees at €300 per coupon, while...
Seller Central News
Amazon unveiled the Blue Jay multi‑arm robot and Project Eluna AI assistant, both built in digital‑twin simulations and piloted in U.S. fulfillment centers....
Curated Industry News
In early 2025 three veteran Amazon sellers released a data‑first launch playbook that relies on Helium 10’s Black Box keyword analysis (≥500 searches, price >...
Helium 10 Blog
Helium 10’s April 2024 masterclass #185 introduces a policy‑scan alert that flags prohibited language, a Black Box filter for Avg Rating > 4.2, and a Cerebro...
Helium 10 Blog
Amazon's annual extended holiday returns policy lets customers return items purchased November 1–December 25 until January 31, 2026. Sellers across all...
Seller Central News
Amazon's extended holiday returns policy keeps items purchased November 1–December 25 returnable through January 31, 2026 across all fulfillment methods....
Seller Central News
A study of 1,300+ Rufus AI recommendations reveals the listing attributes that drive AI-powered product discovery, including title length, A+ Content usage,...
Helium 10 Blog
Amazon's 2025 holiday returns policy extends the return window through January 31, 2026, for items purchased November 1 through December 25. Sellers across all...
Seller Central News
In early 2024 Amazon upgraded Amazon Marketing Cloud with a five‑layer audience builder, AI‑generated buyer personas (up to ten per category) and cross‑channel...
Helium 10 Blog
Amazon is extending its holiday‑season return window for orders placed Nov 1–Dec 31 2025 to Jan 31 2026, with Apple products closing early on Jan 15 2026. The...
Seller Central News
Amazon will keep the 2025‑2026 holiday peak fulfillment surcharge identical to 2024‑2025, applying automatically from Oct 15 2025 through Jan 14 2026. The...
Helium 10 Blog
Amazon has launched a self-service deals tool in Seller Central, letting any professional seller with a 3.5-star rating create promotional deals, participate...
Seller Central News
Amazon Canada will freeze referral and FBA fees at current rates for all of 2026. A CAD $500 cap on individual coupon fees starts on 5 Mar 2025, and a new...
Seller Central News
In early 2025 Natalie launched a bamboo utensil set on Amazon and TikTok Shop, using Helium 10’s Black Box (price < $30, >500 monthly sales) to validate the...
Helium 10 Blog
Amazon’s Rufus AI now engages over 250 million shoppers. Sellers must record at least 30 days of baseline data and then track proxy metrics—such as a 0.4 %...
Helium 10 Blog
Amazon Easy Ship in India now charges a flat ₹ 317 (~$3.81) for intra‑city shipments and ₹ 389 (~$4.67) for cross‑state deliveries, removing fuel surcharges...
Seller Central News
In early 2024 Amazon launched three launch‑acceleration tools: Vine pre‑launch reviews (5‑10 units sent to vetted reviewers), the Product Opportunity Explorer...
Helium 10 Blog
Amazon Custom, available to Professional‑account sellers, lets you add personalization fields (text, image upload, dropdowns) and configure conditional display...
Seller University