Amazon Canada Freezes Referral and FBA Fees for 2026, Adds Liquidation Program and Coupon Cap
Amazon Canada will freeze referral and FBA fees at current rates for all of 2026. A CAD $500 cap on individual coupon fees starts on 5 Mar 2025, and a new liquidation program charges a 15 % referral fee plus size‑based processing fees. The unit‑economics dashboard is also launched.
Overview
Amazon announced that Canadian marketplace sellers will see no increase in referral or Fulfilment by Amazon (FBA) fees throughout 2026. The update also introduces a CAD $500 cap on coupon fees, a new FBA liquidation channel, and an enhanced unit‑economics dashboard, giving sellers clearer cost expectations and additional inventory‑management tools.
Key Points
- 2026 fee freeze — Referral and FBA fee schedules in Canada remain at today’s rates for the entire year.
- Coupon fee ceiling — Individual coupon charges cannot exceed CAD $500, effective 5 March 2025.
- Liquidation channel launch — Sellers can send excess or returned stock to a dedicated program that applies a 15 % referral fee plus size‑based processing fees.
- Unit‑economics dashboard — New analytics view breaks down every cost component per ASIN and lets users model hypothetical fee changes.
- Predictable budgeting — Stable fees allow sellers to lock in pricing strategies without fearing unexpected margin erosion.
What's Changing
- Fee schedule lock — Amazon will keep the current referral percentages (e.g., 15 % for most categories) and FBA pick‑and‑pack rates unchanged for 2026. Example: A seller of kitchen gadgets that currently pays CAD $2.70 per unit for FBA storage will continue to pay that exact amount in 2026.
- Coupon fee cap implementation — Starting 5 March 2025, any single coupon promotion will be billed at a maximum of CAD $500, regardless of redemption volume. Example: A luxury watch brand that previously incurred CAD $1,200 in coupon fees for a high‑volume holiday campaign will now be limited to CAD $500 for that promotion.
- Liquidation program workflow – Sellers create a liquidation order, Amazon evaluates each unit’s weight and size, applies a processing fee (e.g., CAD $0.60 for a 2 kg item) and a 15 % referral fee on the resale price, then sells the item through Amazon’s liquidation marketplace. Example: A seller with 200 units of a discontinued blender, each weighing 3 kg, would see a processing fee of CAD $0.90 per unit plus 15 % of the liquidation price, recouping part of the original investment.
Analysis & Recommendations
Why This Matters
Stable fees let sellers lock in 2026 pricing without margin erosion, while the CAD $500 coupon ceiling prevents runaway promotion costs. The liquidation channel offers a 15 % referral fee recovery on excess stock, improving cash flow for dead inventory.
Key Takeaways
- Referral and FBA fees remain unchanged throughout 2026, preserving current percentages (e.g., 15 % referral).
- Coupon fees cannot exceed CAD $500 per promotion starting 5 Mar 2025.
- Liquidation program applies a 15 % referral fee plus processing fees (e.g., CAD $0.60 for a 2 kg item).
- A new unit‑economics dashboard provides per‑ASIN cost breakdowns and what‑if fee modeling.
Recommended Actions
- →In Seller Central, go to Settings > Fee Schedule and confirm the 2026 fee freeze for your categories.
- →Create a coupon in Promotions > Coupons and note the CAD $500 cap effective 5 Mar 2025.
- →Set up liquidation orders via Inventory > Manage Excess Inventory > Create Liquidation Order and review the 15 % referral fee and processing costs.
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