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Amazon sellers are replacing one‑off tricks with repeatable, data‑driven systems; a vendor uncovered a $12‑per‑unit profit gap by analyzing a rival’s keyword...
Helium 10 Blog
Amazon's Rufus AI, an intent‑focused shopping assistant, is accelerating its share of purchase journeys and is projected to keep expanding through 2026....
Advertising API Release Notes
A Helium 10 Project X participant generated $3 M in under 24 months by selling a $15‑$30 kitchen organizer on Amazon and TikTok Shop. She used Black Box, Xray,...
Helium 10 Blog
Amazon's December 2025 SP-API release adds EBT payment tracking, improved listing validation errors, EU VAT report changes effective January 2026, and...
SP-API Changelog
In early 2024 Amazon DSP rolled out a unified brand‑safety framework that consolidates all safety settings into a single profile, adds three inventory tiers...
Amazon Advertising Blog
U.S. e-commerce sales hit $310.3 billion in Q3 2025, growing 5.1% year-over-year and now representing 16.4% of all retail. Amazon's estimated share implies...
Curated Industry News
Amazon Warehousing and Distribution (AWD) offers a lower storage rate of $0.45 per cu ft versus the $0.75 surcharge for >90‑day FBA inventory, and provides...
Seller University
Amazon reminds sellers to activate holiday status before the festive season to prevent missed orders and Account Health violations on seller-fulfilled listings.
Seller Central News
Amazon’s Holiday Status feature lets sellers pause merchant‑fulfilled listings for a defined window (e.g., Dec 20 – Jan 3) with one click, preventing new...
Seller Central News
Amazon's vacation status feature lets sellers temporarily hide merchant-fulfilled listings to prevent order accumulation and account health violations during...
Seller Central News
Amazon’s Holiday Status feature lets FBM sellers temporarily hide their listings; activating it from Dec 22 to Jan 2 removed 12 FBM SKUs and stopped new...
Seller Central News
Amazon’s Holiday Status tool in Seller Central hides selected seller‑fulfilled listings during a planned break, preventing new orders. A 3‑day gap can push...
Seller Central News
Amazon is renaming four VAT Calculation Report columns from Italy-specific "SDI" prefixes to general "E-Invoice" labels, effective June 1, 2026. Sellers with...
SP-API Changelog
In early 2024 Amazon added an AI‑driven Creative Agent to the Advertising console for U.S. brand‑registered sellers. The tool can auto‑generate lifestyle...
Seller Central News
Amazon now lets brand‑registered sellers in the UK, Germany, France, Italy and Spain create virtual bundles of 2‑5 of their own ASINs. The bundle price must be...
Seller Central News
In early 2024 Amazon rolled out its virtual‑bundle tool to the EU marketplaces (Amazon.co.uk, .de, .fr, .it, .es). Brand‑registered sellers can combine 2‑5...
Seller Central News
Amazon’s new AI‑driven Creative Agent, now in open beta for U.S. sellers, lets them generate holiday‑themed images, 15‑second video ads, and audio spots within...
Seller Central News
Amazon’s AI‑driven Creative Agent, now in open beta for U.S. sellers, creates holiday‑themed images, 15‑second videos, 30‑second audio spots and copy from a...
Seller Central News
Starting January 15 2025 Amazon will return refreshed error identifiers such as NEW_MISSING_ATTRIBUTE in the Listings Items API Validation Preview mode. Legacy...
SP-API Changelog
Bradley Sutton launched over 500 Amazon private‑label products, averaging 150 units sold per month in Q1 and achieving a 95 % on‑time delivery rate after...
Helium 10 Blog