The Importance of Amazon Listing Optimization
Optimizing Amazon listings—using a 1000‑pixel main image, front‑loading the primary keyword in titles like “Silicone Baking Mat – Non‑Stick Oven Liner,...
Helium 10 Blog
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Optimizing Amazon listings—using a 1000‑pixel main image, front‑loading the primary keyword in titles like “Silicone Baking Mat – Non‑Stick Oven Liner,...
Helium 10 Blog
From late 2023 to early 2024 Amazon added a 15‑second video slot, five headline variations, interest‑based audiences for Sponsored Display, view‑through...
Helium 10 Blog
Amazon’s updated Invoice Verification now requires PDFs or high‑resolution JPEG/PNG under 10 MB, with filenames that include the shipment ID, and exact SKU,...
Helium 10 Blog
Amazon’s 2024 barcode update mandates GS1‑verified UPC/EAN numbers (effective July 2023) and adds an optional A‑plus barcode format. In Q2 2024, about 18 % of...
Helium 10 Blog
Amazon now allows sellers to add 15‑second to 2‑minute MP4/MOV videos to product detail pages—a feature first launched in 2020 and expanded to most categories...
Helium 10 Blog
Amazon sellers should vet overseas partners with business registration, tax ID and bank statements, then confirm via government databases. Use secure channels...
Helium 10 Blog
Amazon sellers should involve an attorney within 24 hours of any suspension, cease‑and‑desist, or product‑liability claim. Legal help can cut reinstatement...
Helium 10 Blog
Amazon Brand Registry replaces a seller’s legal name and address with a generic “Brand‑Verified Seller” label, while the Seller Profile setting...
Helium 10 Blog
In early 2024 Amazon lengthened the seller feedback request window to 14 days (up from 7), added a two‑step removal process that requires proof, introduced...
Helium 10 Blog
In March 2024 Amazon required professional sellers to obtain explicit Books category approval and list every title with a valid 13‑digit ISBN. The new Book...
Helium 10 Blog
Episode 154 of the Serious Sellers Podcast (early 2024) details how a Korean 3PL can cut inbound freight by up to 30 % and how a new Amazon.co.kr seller...
Helium 10 Blog
Optimizing the title to place the primary keyword within the first 80 characters, using an 85% frame main image, and filling the 250‑character backend...
Helium 10 Blog
Helium 10’s new GS1 barcode verification now cross‑checks every UPC against the official registry, cutting Amazon listing rejections by ~30%. The Brand...
Helium 10 Blog
A seven‑figure Amazon seller lost about $200 K in revenue after switching factories, where the first bulk shipment showed a 12 % defect rate, a drop to a...
Helium 10 Blog
In early 2024 Helium 10 outlined seven policy‑compliant review tactics such as the Early Reviewer Program (small fee per review), Amazon Vine, and automated...
Helium 10 Blog
Amazon now requires primary images to be at least 1,000 px on the longest side, use a pure white (RGB 255,255,255) background and fill ≥85 % of the frame....
Helium 10 Blog
Effective May 2024 Amazon mandates primary product photos to have a pure white background (RGB 255,255,255), fill at least 85 % of the frame and be a minimum...
Helium 10 Blog
In early 2024 Amazon's Notice Infringement Teams (NIT) began auto‑removing listings after a single verified rights‑owner complaint and require sellers to...
Helium 10 Blog
Helium 10’s March 2020 report warns that Amazon began policing health claims, suspending listings without FDA clearance, while lead times rose 2‑6 weeks and...
Helium 10 Blog
In early June 2024 Amazon froze all new inbound shipment plans for several weeks, blocking creation in Seller Central and rejecting unapproved cartons. Sellers...
Helium 10 Blog