Overview

Amazon has tightened its image requirements, and from May 2024 onward every product photo must meet stricter pixel, background, and content rules. Non‑compliant visuals now hurt conversion, ad performance, and even eligibility for the Buy Box, making it essential for sellers to revamp their photo libraries. Properly optimized images can raise click‑through rates by as much as 30 % while cutting returns caused by misleading pictures.

Key Points

• Primary Image Standard — The main picture must sit on a pure white background (RGB 255, 255, 255), fill at least 85 % of the frame, and be a minimum of 1,000 pixels on its longest side.
• Maximum Image Count — Listings may contain up to nine photos; using the full complement typically boosts shopper engagement, with lifestyle images accounting for roughly 30 % of total views.
• File Format & Size — Acceptable formats include JPEG, PNG, TIFF, and GIF, each under 10 MB; compressing below 90 % quality can trigger a low‑resolution warning.
• Prohibited Elements — Watermarks, promotional text, and any accessories not sold with the product are disallowed and can lead to listing suppression.
• A+ Content Leverage — High‑resolution lifestyle shots (minimum 2,560 × 2,560 px) can be reused in Enhanced Brand Content, delivering an average 5‑10 % lift in conversion rates.

How to Optimize Amazon Product Photography

1. Create a Shot Checklist — Draft a list that covers a white‑background primary image, at least two angled views, a scale reference, and two lifestyle scenes. Example: For a stainless‑steel chef’s knife, the checklist includes a front‑on white‑background shot, a close‑up of the blade edge, a ruler‑scaled photo, a chef slicing vegetables, and a plated‑dish composition.

2. Build a Controlled Studio Space — Set up a light‑tented enclosure with diffused LED panels to eliminate harsh shadows; mount the camera on a tripod and use a 45‑degree angle for secondary angles. Example: A 24‑inch light tent paired with a 60 W LED panel provides even lighting for a silicone baking mat, removing surface glare.