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Amazon is extending the holiday return window for orders placed between Nov 1 2025 and Dec 31 2025 to Jan 31 2026, adding up to 60 days. Both FBA and FBM...
Seller Central News
On January 15 2026 Amazon implemented permanent FBA fee hikes, advertising an average $0.08 increase per unit. Small standard‑size items priced $10‑$50 now pay...
Industry News
Effective Jan 15 2026 Amazon raises FBA fees: standard FBA up $0.08/unit (small <$10 +$0.12, $10‑$50 +$0.25, >$50 +$0.51), MCF adds $0.30/unit for 1‑2 unit...
Curated Industry News
Starting in 2026 Amazon will add a 0.5 % bump to most referral fees (e.g., a $100 kitchen‑gadget sale rises from $14.50 to $15), raise long‑term storage to...
Helium 10 Blog
Repricer data shows Amazon Buy Box win rates are 18% higher for listings offering same‑day or next‑day delivery. At equal price, FBA listings win the Box 3‑5×...
Curated Industry News
On October 26 2025 Amazon will enforce new listing attribute rules for the SP‑API Listings Items endpoint and JSON LISTINGS FEED. Mandatory fields such as...
SP-API Changelog
In 2025 Amazon revamped its ad placement engine, moving ranking from raw bid to a creative quality score that evaluates visual composition, production value...
Advertising API Release Notes
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Amazon’s Rufus AI, used by more than 250 million active shoppers, now drives product discovery through natural‑language queries. Brand Registry sellers can...
Helium 10 Blog
Amazon will remove the FNSKU enum from the Data Kiosk Economics dataset on 17 December 2025. After that date any request using productIdentifier=FNSKU returns...
SP-API Changelog
Helium 10’s Weekly Buzz (Oct 2 2025) announced Amazon’s new advertising surcharge – a mandatory “Tax” line on every Sponsored Products, Brands and Display...
Helium 10 Blog
Amazon has moved all Extended Producer Responsibility (EPR) tasks to the Account Health dashboard and added a new “sanitary textiles” category (baby wipes,...
Seller Central News
Amazon’s Easy Ship SP‑API went live this week with new response formats: timestamps now include a signed timezone offset (e.g., 2023-09-15T10:30:00-04:00),...
SP-API Changelog
In early 2024 Amazon launched COSMO and RUFUS AI, replacing keyword‑driven search with intent‑first indexing and conversational recommendations. The new...
Advertising API Release Notes
Amazon’s AI‑first ranking now weights shopper actions, high‑resolution images, and complete attribute fields more than exact‑match keywords. Listings refreshed...
Helium 10 Blog
Amazon rolled out a February 2026 refresh of the Seller Central Voice of Customer dashboard, adding a product‑level CX Health rating that benchmarks return...
Seller Central News
Amazon's Rufus AI now embeds 30‑day and 90‑day price‑history charts on every U.S. product page, adds AI‑generated deal verdicts and manipulation alerts, and...
Helium 10 Blog
Prime Big Deal Days is set for October 7‑8 2025. Sellers must have FBA stock in place by mid‑September (≈Sept 15) and can raise Sponsored Product daily budgets...
Seller Central News
Starting in 2025, Amazon will reject any self‑ship (FBA) inbound appointments booked outside Seller Central. All slots must be created via the new “FC...
Seller Central News
Amazon will end commingled inventory, making a unique FNSKU label mandatory on every FBA unit (e.g., X001‑ABC‑123). Sellers must print and affix a label to...
Industry News