Every update. One feed.
Amazon is requiring most FBA sellers to use FNSKU barcodes starting January 31, 2026, replacing the option to use manufacturer barcodes. Brand Registry owners...
Seller Central Help Hub
Amazon's SIPP program is changing in 2026 with updated per-unit discounts for standard-size items and new packaging fees averaging $2.07 for non-enrolled large...
Seller Central Help Hub
Error 8040 blocks parent‑child listings until a brand‑specific variation‑relationship approval is granted. After receiving the approval email, Amazon may need...
Seller Central Help Hub
Error 97779 occurs when the generic keyword field exceeds Amazon's 200‑byte limit; a processing report may show "Allowed: 200 bytes, Used: 237 bytes". Trimming...
Seller Central Help Hub
Amazon AWD shipments require four printed pallet labels per pallet, selectable in 4×6 in, 3⅓×4 in or A4 size. The system auto‑generates a Bill of Lading by the...
Seller Central Help Hub
Amazon now enforces a full‑product primary image rule: the product must stay at least 5‑10 % away from the frame. Violations trigger a 48‑hour re‑upload window...
Seller Central Help Hub
Error 13043 occurs when any price field—standard, sale, or variant—is set to 0.00 or left blank. Amazon requires a minimum of 0.01, and a single zero can...
Seller Central Help Hub
Amazon charges referral fees as a percentage of total sales price (including shipping and gift wrap) on every item sold, with rates varying by product...
Seller Central Help Hub
Amazon's cancellation rate metric tracks seller-canceled orders as a percentage of total orders over seven days. Exceeding the 2.5% threshold can result in...
Seller Central Help Hub
Error 18869 occurs when the merchant_suggested_asin column is missing, blank, or mismatched. In a 5,000‑SKU feed the omission caused 312 error 18869 entries...
Seller Central Help Hub
Error 20002 occurs when a variation theme submitted in a flat‑file or API feed differs from the catalog‑locked theme (e.g., submitting “Size” instead of the...
Seller Central Help Hub
Amazon error 100235 flags product photos that contain overlaid text, watermarks, logos or contact details. Remove the overlays and upload white‑background...
Seller Central Help Hub
Amazon's Sports Collectibles category is now a closed program; only existing sellers on the Professional plan can list, and they must keep their Order Defect...
Seller Central Help Hub
Error 18940 automatically pauses a listing when the per‑ASIN cancellation rate exceeds Amazon's threshold (typically >2%). Sellers must audit inventory in...
Seller Central Help Hub
International sellers must list a customs broker as importer of record; Amazon rejects shipments naming Amazon as consignee. Pallets must fit Amazon's...
Seller Central Help Hub
Amazon has imposed an immediate, marketplace‑wide ban on strike‑anywhere matches, covering single items, kits and any bundle that lists them. Listings are...
Seller Central Help Hub
Error 8065 is triggered when the parent SKU is missing a Variation Theme (e.g., "SizeColor") in the upload feed. Amazon requires the exact theme name on the...
Seller Central Help Hub
Error 20011 flags placeholder images (e.g., logo_placeholder.jpg) in Amazon feeds. A bulk upload of 250 SKUs with “no_image_available.png” triggered 250...
Seller Central Help Hub
Error 90235 blocks a listing when a date attribute such as LaunchDate, SaleStartDate, SaleEndDate, OfferStartDate or ReleaseDate is set earlier than the...
Seller Central Help Hub
Amazon's comprehensive policy on selling weapons, ammunition, explosives, and related accessories. Covers what is permitted and prohibited, with strict...
Seller Central Help Hub