Overview

Amazon returns error code 20011 when a product image submitted via a data feed does not comply with the marketplace’s image standards. The system flags placeholder graphics—such as logos, “image coming soon” banners, or stock pictures—that are not true photographs of the item. Sellers must resolve the issue promptly to keep listings active, maintain visibility, and avoid losing sales.

Key Points

• Placeholder images are automatically rejected — Amazon’s validation engine scans every image in a feed and blocks any file that looks like a generic placeholder, for example a brand logo used in place of a product photo.
• A single bad image can hide all other pictures — When a placeholder occupies the primary image slot, Amazon suppresses any additional images supplied by other vendors, leaving the entire listing without visual content.
• Two correction routes are available — Sellers can either swap the offending file for a compliant product photo or delete the image reference entirely, leaving the image field blank in the feed.
• Fixes must be applied at the feed level — The error appears during feed processing, so the only way to clear it is to resubmit the feed with corrected image data.
• Non‑compliant images affect performance metrics — Listings that lack valid images see lower click‑through rates and conversion percentages, which can reduce overall sales velocity.
• Bulk catalog uploads amplify the risk — Using a default placeholder across hundreds of SKUs can trigger error 20011 on many ASINs simultaneously, creating a cascade of listing interruptions.

How to Fix Image Error 20011

1. Identify the offending image — Run a feed‑validation report, locate the row flagged with error 20011, and note the image URL (e.g., “logo_placeholder.jpg”).
2. Replace with a compliant photograph — Upload a new file that shows the actual product on a pure white background, without text or watermarks; then update the image URL in the feed to point to the new file (e.g., “product_12345_main.jpg”).