Overview

Sellers encounter Error 13043 when Amazon’s validation system finds a price of 0.00 or a blank price field on a listing. The platform requires every price entry—standard, sale, or variant—to be at least 0.01. Resolving the error quickly is essential to keep listings live and avoid delays in bulk uploads.

Key Points

• Minimum price rule — Amazon blocks any listing whose price is lower than 0.01, whether the field is a regular price, a promotional price, or a variant‑specific price.
• Zero or empty triggers — Entering 0.00 or leaving the price column blank generates Error 13043 during creation or update of a product.
• All price fields matter — The error can stem from the main price, a sale price, or individual variant prices; each must contain a valid amount.
• Bulk file uploads are risky — When sellers use inventory templates, a single missing or zero value in the price column can cause the entire file to be rejected.
• Repricing tools can cause it — Automated pricing rules that allow a price to drop to zero will also fire the error, even if the standard price is correct.

How to Fix Error 13043

1. Locate the affected SKU — Open the listing in Seller Central or identify the SKU in your inventory spreadsheet; for example, SKU “ABC‑123” shows the error flag on the edit page.
2. Audit every price field — Review the standard price, any sale price, and each variant’s price; a variant for size “Large” might still display 0.00 while the “Medium” variant is correct.
3. Replace zero or blank values — Enter a value of at least 0.01 in each empty or zero cell; for instance, change a blank “Price” cell to $1.99 or adjust a sale price from 0.00 to $1.49.
4. Save and resubmit — After correcting the fields, click “Save and finish” in the product edit view or re‑upload the corrected inventory file; the listing should process without the error within minutes.

Before / After Comparison