Every update. One feed.
Amazon has launched the Critical Review Response Tool in Seller Central, accessible only to Brand Registry members. It lets sellers directly reply to 1‑3 star...
Seller Central News
In February 2024 Amazon launched the Direct Response tool for Brand Registry owners. It automatically queues any ≤3‑star review into a “Critical Reviews” list,...
Seller Central News
Amazon now calculates the IPI sell‑through metric using both a 90‑day and a 365‑day rolling window and automatically inserts the higher percentage into the IPI...
Seller Central News
Amazon will automatically extend the Estimated Delivery dates for all UK FBM listings by several days during Royal Mail walkouts on 26 May, 31 May, 8 June and...
Seller Central News
Amazon’s new Products Reconciliation tool in Seller Central lets sellers view attribute conflicts in a single dashboard, flag drafts early, and resolve them...
Seller Central News
Amazon launched four new Seller University video lessons this week covering keyword match types, negative keywords, Store sub‑pages, and Sponsored...
Seller Central News
Amazon launched the Products Reconciliation tool in Seller Central, automatically scanning every SKU and flagging attribute mismatches for the same...
Seller Central News
In early 2024 Amazon added a Products Reconciliation tool to Seller Central. Sellers can filter Catalog > Inventory by “Conflict” to see listings with UPC/ASIN...
Seller Central News
On March 1 2024 Amazon added the Deferred Transaction report to Seller Central Payments. The downloadable CSV lists Order ID, Deferred Amount, Tax Component...
Seller Central News
Amazon launched a unified Return Settings page on Feb 13 2026, letting sellers edit return policies, addresses and buyer instructions for every...
Seller Central News
Amazon now offers Premium A+ content free to all Brand Registry sellers through Dec 31 2025. The promotion unlocks video, full‑width carousels and interactive...
Seller Central News
Amazon now offers free Premium A+ content to all Brand Registry sellers during an extended promotional window, adding video (up to 30 s), carousel (up to 10...
Seller Central News
Amazon restored the European Fulfillment Network (EFN) for UK‑EU cross‑border sales effective April 2026, re‑enabling automatic relisting of deactivated...
Seller Central News
Amazon’s IP Accelerator launched in Saudi Arabia, linking sellers to vetted local law firms with pre‑negotiated trademark filing fees. Once a trademark...
Seller Central News
In February 2024 Amazon introduced a free Brand Bootcamp for Brand Registry sellers, delivering 16 advertising courses across four tracks—Growth Marketing...
Seller Central News
Amazon will launch a unified Brand Analytics dashboard in early 2024, starting with the Search Analytics view and adding customizable column layouts, inline...
Seller Central News
Amazon is rolling out a unified Brand Analytics dashboard in Seller Central, consolidating Search, Market Basket, Repeat Purchase and Demographics reports...
Seller Central News
Amazon launched the _GET_FBA_UNIFIED_INVENTORY_ report, consolidating at least five legacy FBA inventory files into a single daily‑refresh report. It records...
Seller Central News
In early 2024 Amazon added a self‑service “Retroactive Filing” feature to its VAT Services dashboard, letting sellers file overdue VAT returns for up to seven...
Seller Central News
In early 2024 Amazon added a self‑service retroactive VAT filing tool inside Seller Central’s VAT Services dashboard. It supports the UK and six EU countries...
Seller Central News