Overview

Amazon has rolled out its IP Accelerator program in Saudi Arabia, linking sellers in the Kingdom with a roster of vetted local law firms that provide trademark registration at pre‑negotiated rates. The move gives merchants a quicker, more cost‑effective route to protect their brands and unlocks provisional access to Brand Registry tools as soon as a trademark application is filed. Sellers targeting the rapidly expanding Saudi marketplace should act now to secure brand protection before competitors do.

Key Points

• Program launch in KSA — Amazon’s IP Accelerator is now live for sellers operating in Saudi Arabia, joining existing markets such as the United States, Europe, and Japan.
• Curated local counsel — The service partners with Saudi‑based intellectual‑property attorneys who have been screened by Amazon and offer reduced fees for trademark filings.
• Provisional Brand Registry access — Sellers receive early entry to Amazon’s Brand Registry suite the moment their application is submitted through a participating firm, rather than waiting for the official grant.
• Lowered cost barrier — Pre‑negotiated pricing eliminates the need for sellers to independently source and vet expensive legal counsel, making trademark protection affordable for small and mid‑size businesses.
• Jurisdiction‑specific protection — Registering a trademark in Saudi Arabia safeguards the brand against local infringement, a protection that cannot be assumed from registrations in other regions.

How IP Accelerator Works

1. Select a partner law firm — Sellers visit Amazon’s IP Accelerator portal, browse the list of approved Saudi firms, and choose one that matches their product category and budget. Example: A seller of organic skincare products picks “Al‑Rashid IP Law” because it specializes in health‑related trademarks.
2. Consult and define trademark scope — The chosen firm conducts a brief consultation to identify the appropriate trademark classes, check for existing conflicts, and advise on branding strategy.