Overview

Amazon has rolled out a free Brand Bootcamp that bundles 16 advertising courses for sellers enrolled in Brand Registry. Launched this month, the curriculum covers everything from high‑level growth‑marketing strategy to hands‑on Store and Sponsored Display tactics, giving brand owners a zero‑cost way to sharpen their ad expertise directly from Amazon’s own teaching team.

Key Points

• 16 free courses — The bootcamp delivers a complete syllabus of 16 modules, split across four focus areas, at no charge to eligible sellers.
• Four learning tracks — Courses are organized into Growth Marketing Strategy, Store Optimization, Sponsored Brands, and Sponsored Display, ensuring a logical progression from strategy to execution.
• Store Optimization emphasis — Five dedicated lessons teach storefront design, navigation, and data‑driven tweaks, reflecting Amazon’s belief that a well‑crafted Store can lift conversion rates by double‑digit percentages.
• Sponsored Brands deep dive — Three modules walk sellers through premium headline placements, multi‑product ads, and cross‑format coordination to avoid budget cannibalization.
• Sponsored Display mastery — The longest segment, with five lessons, explains audience segmentation, off‑site retargeting, and performance‑based budget allocation.
• Access to 200+ extra resources — The bootcamp portal also hosts more than two hundred additional free webinars and courses covering inventory, pricing, and fulfillment topics.

How the Brand Bootcamp Works

1. Enroll via Amazon Learning Portal — Sellers log in to the Learning Portal, click “Brand Bootcamp,” and instantly unlock the full 16‑module track; for example, a skincare brand can start the Growth Marketing Strategy Foundation on day one.
2. Complete the Growth Marketing Strategy Foundation — The first module introduces a holistic ad plan; a seller who previously ran only Sponsored Products learns to map Sponsored Brands and Sponsored Display to specific funnel stages.
3. — Five sequential courses guide users from storefront creation to analytics; a toy manufacturer might set up a Store, then use Store Insights to identify that the “New Arrivals” page drives 30 % of its store traffic and adjust the layout accordingly.