Overview

Amazon has opened its Premium A+ content feature to every seller enrolled in Brand Registry, removing the previous cost barrier. The free promotional window runs through the rest of 2025, allowing brands to add video, carousel images, and interactive hotspots to product detail pages. Sellers in tightly contested categories should act now, as richer listings can boost conversion rates by up to 20 %.

Key Points

• Free access for all Brand Registry sellers — No extra qualifications beyond an active Brand Registry account are required during the promotional period.
• Multimedia modules unlocked — Video clips, full‑width image carousels, and clickable hotspots can now be embedded directly in the description area.
• Extended promotional timeline — Amazon has lengthened the free‑access window; a paid tier may be introduced after the promotion ends.
• Post‑promo eligibility — To keep Premium A+ after the free period, sellers must have an A+ Brand Story live on every ASIN and at least 15 approved A+ projects in the prior 12 months.
• Potential sales lift — Internal Amazon data shows listings with Premium A+ generate roughly a 20 % higher sales velocity than standard A+ listings.

How Premium A+ Works

1. Open the A+ Content Manager — Log into Seller Central, select “A+ Content Manager,” and choose “Create New Project.” For example, a seller of ergonomic office chairs can start a project titled “ErgoChair Premium A+.”
2. Select Premium modules — Within the project builder, pick from video, carousel, or hotspot templates. A kitchen‑ware brand might add a 30‑second video demonstrating a non‑stick pan’s heat distribution.
3. Populate with brand assets — Upload high‑resolution images, record product‑demo footage, and define hotspot click‑through text. A toy manufacturer could place a hotspot on a doll’s outfit to reveal fabric details when shoppers hover.
4. Submit for Amazon approval — After arranging the modules, click “Submit.” Amazon typically reviews within 48 hours; a seller of outdoor grills received approval in 36 hours, allowing the new content to go live before the weekend rush.