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Amazon's new shoppable A+ Content comparison module lets customers add items to their basket directly from the chart, delivering 2x higher basket conversion...
Seller Central News
Amazon’s Manage Your Experiments now supports A/B testing for Brand Story blocks in A+ Content. Registered Brand Registry sellers can create two versions,...
Seller Central News
In early 2024 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Brand‑registered sellers can split traffic 50/50 for...
Seller Central News
In February 2026 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Sellers can run 50/50 split tests (e.g., 14‑day runs)...
Seller Central News
Amazon now adds a French language selector to the video upload flow in Seller Central, making the language tag mandatory for each video on Amazon.ca and...
Seller Central News
Amazon is expanding Seller Central Live Chat this quarter to include new marketplaces such as Japan and Spain, adding French language support, and enabling...
Seller Central News
In February 2026 Amazon rolled out an expanded Seller Central Live Chat, now available in the majority of global marketplaces and supporting the native...
Seller Central News
In early 2024 Amazon rolled out its Seller Central Live Chat to every marketplace, covering over 80% of support categories. The new chat button appears...
Seller Central News
Amazon is offering German sellers a case‑by‑case appeal for performance alerts triggered by the heavy snowfall that hit Germany in early January 2024. Sellers...
Seller Central News
Amazon has launched an “Appstore Guides” hub inside Seller Central, offering written step‑by‑step articles and videos such as “Getting Started with Advertising...
Seller Central News
Amazon Lending has partnered with YouLend to launch a Flexible Financing Line (FFL) that gives qualifying sellers a pre‑approved credit pool (e.g., $75,000)...
Seller Central News
In December 2023 Amazon stopped accepting new 360‑degree image uploads and made 3‑D model files (GLB, USDZ, FBX ≤50 MB) the only interactive visual option,...
Seller Central News
In early 2024 Amazon relaunched the Seller Central B2B Product Opportunities page with an ML‑driven recommendation engine, a new B2B opportunity metric and a...
Seller Central News
Amazon is discontinuing 360-degree image uploads for product listings and replacing them with an upcoming self-service 3D model upload tool for...
Seller Central News
Amazon launched the Cross‑Border Storage (COS) program in early 2024, letting EU FBA sellers keep inventory in Germany, France, Italy and Spain with a single...
Seller Central News
Amazon’s Remote Fulfillment with FBA, rolled out in early 2024, lets UK‑based sellers list SKUs on EU marketplaces without pre‑stocking or EU VAT registration....
Seller Central News
Amazon is rolling out mandatory attribute fields for ~1,750 product types, beginning Sep 11 2023 and completing Jan 1 2024. Fields such as “Material Type”,...
Seller Central News
Amazon’s Remote Fulfilment with FBA now supports product‑level and store‑level enrollment, letting sellers enable individual ASINs or whole brands for UK‑EU...
Seller Central News
Amazon has relaunched the B2B product opportunities page in Seller Central with a redesigned interface, ML-powered product recommendations, and new metrics to...
Seller Central News
Amazon has relaunched its B2B product opportunities page in Seller Central with a cleaner interface, ML-powered recommendations, and new metrics including a...
Seller Central News