Overview

Amazon has revamped its Remote Fulfillment with FBA program, allowing third‑party sellers to sell between the United Kingdom and European Union without moving stock or registering for local VAT. The changes, rolled out in early 2024, give sellers a streamlined way to reach new customers while Amazon handles logistics and tax compliance. Sellers who previously avoided cross‑border expansion because of customs paperwork and inventory fragmentation can now test and scale in the neighboring market more easily.

Key Points

• No destination‑country inventory needed — A UK‑based seller can fulfill an order placed on a German Amazon site using stock already stored in a UK fulfillment center, eliminating the need to pre‑stock each EU country.
• VAT registration eliminated — Amazon assumes responsibility for VAT collection and remittance, so sellers no longer have to obtain a separate EU VAT number to sell on European marketplaces.
• Product‑by‑product enrollment — Sellers can choose individual SKUs to list in specific markets, such as only offering a best‑selling kitchen gadget in France while keeping other items exclusive to the UK.
• Eligibility diagnostics dashboard — A new tool pinpoints why a particular listing fails the cross‑border criteria—e.g., restricted category or missing compliance documents—and suggests concrete steps to fix the issue.
• Unified listings view — All cross‑border‑eligible inventory appears in a single dashboard, showing real‑time fulfillable quantities per destination marketplace and flagging any alerts in one place.
• Brexit‑aware compliance — The program automatically applies the post‑Brexit customs and tax rules, sparing sellers from manually filing customs declarations for each shipment.

How Remote Fulfillment with FBA Works

1. Enroll a product for cross‑border sales — In Seller Central, the seller selects a SKU and opts into Remote Fulfillment for a target EU marketplace; for example, a UK seller adds a “Bluetooth speaker” to the French catalog while leaving the same SKU out of the Italian store.