Overview

Amazon has announced that it will no longer accept requests to upload 360-degree images to product detail pages, effective December 14, 2023. The change is part of a broader effort to modernize how sellers showcase their products in three dimensions, with the company signaling a shift toward direct 3D model uploads as the replacement solution.

What's Changing

• 360-degree image uploads discontinued — Sellers can no longer submit requests to have 360-degree images manually reviewed and added to their listings
• Existing images remain intact — Any 360-degree images already live on product detail pages will continue to display unless a 3D model is later added to that listing
• New 3D model upload tool in development — Amazon is building a self-service solution that will allow brand-registered sellers to upload 3D models directly, without needing to go through Selling Partner Support
• Manual review process eliminated — The previous workflow required sellers to contact support and wait for manual upload, which Amazon is replacing with a more streamlined approach

How the Previous Process Worked

Under the outgoing system, sellers who wanted to add 360-degree imagery to their product listings had to submit a request through Selling Partner Support. The support team would then manually review the submitted content and handle the upload on the seller's behalf. This process was time-consuming for both sellers and Amazon's support staff, often resulting in delays before the enhanced visual content appeared on the product detail page. The manual nature of the workflow also made it difficult to scale, particularly for sellers with large catalogs who wanted to add immersive visual content across multiple ASINs.

The discontinuation of this process reflects Amazon's ongoing push to automate and simplify seller tools wherever possible. Rather than maintaining a labor-intensive manual review pipeline, the company is investing in technology that puts the upload capability directly in the hands of brand owners.

What This Means for Your Existing Listings

Sellers who have already uploaded 360-degree images to their product detail pages do not need to take any immediate action. Amazon has confirmed that existing 360-degree content will remain visible to shoppers and will continue functioning as normal. The only scenario in which existing 360-degree images would be removed is if a seller later adds a 3D model to the same listing, at which point the newer 3D model would replace the older 360-degree imagery.