Overview

Amazon has broadened the reach of its Seller Central live‑chat assistance, adding more marketplaces, languages and problem categories. The rollout began this month and is designed to give sellers a faster, real‑time alternative to the traditional email case flow. Faster issue resolution can protect listings, inventory and account health, which makes the change critical for anyone selling on multiple Amazon stores.

Key Points

• Marketplace expansion — Live chat is now offered in the majority of Amazon’s global stores, eliminating the previous “chat‑only” limitation that applied to a handful of regions.
• Broader issue coverage — The service now accepts most common seller problems, from listing errors to account‑health alerts, so sellers can often avoid the slower email route.
• Language support widened — Sellers can start a chat in the language of the marketplace they are managing, removing the need to switch to English or rely on translation tools.
• No new tools required — The chat button appears automatically when a case meets the eligibility criteria, meaning sellers keep using the same navigation they already know.
• Feedback loop built in — After each chat, sellers are prompted to complete a short satisfaction survey that directly influences future support improvements.

How Live Chat Support Works

1. Open a case in Seller Central — Navigate to the “Help” or “Contact Us” area, choose “Create a new case,” and select the marketplace you are working on (e.g., Amazon.com, Amazon.co.uk). Example: A seller managing a US storefront clicks the US flag to set the region.
2. Pick the service category and issue type — Choose the relevant problem area such as “Listing Issues,” “Inventory Management,” or “Account Health.” If the selected combination is covered by chat, the option will appear. Example: The same seller selects “Listing Issues” and then “Suppressed ASIN” as the specific problem.
3. Select the live‑chat channel — Alongside email and phone, a “Chat with us” button becomes visible. Clicking it opens a real‑time window where an associate joins the conversation.