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On Nov 7 2024 Helium 10’s Buzz detailed Amazon’s new coupon framework that adds performance‑metric eligibility checks and switches to percentage‑based discount...
Helium 10 Blog
Amazon now enforces a four‑day response rule for seller‑fulfilled orders above €25/£20 in EU and UK marketplaces. If a qualified return option isn’t offered by...
Seller Central News
Amazon now requires sellers to offer specific return options for international orders over €25/£20 within four days of a return request, or face automatic...
Seller Central News
Amazon Freight now enforces hard delivery windows; missing a window (e.g., Dec 3 00:00 PT) triggers a $250 chargeback. Penalties rose to $150 per...
Seller Central News
Helium 10 released a new Design Suite in early 2024 that merges image editing, copy generation and A+ builders into one dashboard, adds a Live Compliance...
Helium 10 Blog
Amazon.de now requires sellers of single‑use plastics to upload a DIVID registration number via the new “EPR Compliance” tab in Seller Central; listings...
Seller Central News
Effective immediately, Amazon.de requires sellers of single‑use plastic products to provide a DIVID registration number via the new EPR Compliance tab in...
Seller Central News
On Oct 17 2024 Amazon announced stricter bundle rules that limit kits to a maximum of three items, require all ASINs to share the same brand and parent‑child...
Helium 10 Blog
Effective February 2026 Amazon’s SIPP program now requires two separate scannable labels for single‑item shipments (box label SSCC/AMZNCC/2D‑BPS/GTIN‑14 and...
Seller Central News
Amazon now requires every SIPP unit to display both a box‑level barcode (SSCC, AMZNCC, 2D‑BPS, or GTIN‑14) and an item‑level barcode (UPC, EAN, GTIN‑12, or...
Seller Central News
Amazon reminded FBA sellers that SIPP requires a box‑level barcode (SSCC, AMZNCC, 2D‑BPS, GTIN‑14) and an item‑level barcode (UPC, EAN, GTIN‑12, ASIN) on each...
Seller Central News
Amazon requires Order Defect Rate <1 %, Late Shipment Rate <4 % and Pre‑Fulfillment Cancel Rate <2.5 %. A new hazardous‑material labeling rule added in...
Advertising API Release Notes
Amazon has expanded its Valid Tracking Rate (VTR) policy to count every seller‑fulfilled shipment, including all carriers and EU cross‑border parcels, while...
Seller Central News
Amazon will expand its Valid Tracking Rate (VTR) policy to include all seller‑fulfilled orders over €15 and all cross‑border shipments in Europe, applying the...
Seller Central News
In early 2024 Amazon added a GPSR Compliance tile to the Account Health dashboard for EU sellers, enabling batch uploads of safety certificates and automatic...
SP-API Changelog
Amazon extends its 2024 holiday return window across all eight EU marketplaces. Orders placed 1 Nov 2024‑25 Dec 2024 can be returned until 31 Jan 2025 (or...
Seller Central News
Amazon will extend the holiday return window for orders placed 1 Nov 2024‑25 Dec 2024, allowing returns until 31 Jan 2025 (or 30 days after delivery, whichever...
Seller Central News
Starting in 2025 Amazon will automatically reimburse lost, damaged or buyer‑returned inventory within 24‑48 hours of detection, eliminating manual case filing....
Seller Central News
Amazon’s new barcode system, effective immediately, forces any FBA item with an FNSKU that starts with “X” to have all secondary UPC/EAN codes fully covered by...
Seller Central News
Amazon now requires that any secondary barcode (UPC, EAN, etc.) on FBA units with X‑prefix FNSKUs be fully covered with an opaque label, effective immediately....
Seller Central News