Overview

Amazon .de is now requiring every seller that lists products containing single‑use plastics to prove compliance with Germany’s Extended Producer Responsibility (EPR) rules. The proof must be submitted through a new compliance dashboard in Seller Central, and listings that cannot be verified will be deactivated. The mandate applies to all sellers targeting German consumers, no matter where the business is headquartered, making it a top priority for anyone selling disposable‑plastic items on Amazon’s largest European marketplace.

Key Points

• Mandatory compliance verification — Amazon will cross‑check each seller’s EPR registration for single‑use plastics; listings that lack a valid registration number are automatically removed. Example: A UK‑based vendor of plastic cutlery must upload a DIVID registration number, or its cutlery listings will disappear from Amazon.de.
• Dedicated Seller Central dashboard — A new “EPR Compliance” tab lets sellers enter, edit, and monitor their registration details in one place. Example: A German reseller can see a green checkmark next to each brand‑product pair once Amazon confirms the DIVID number.
• DIVID platform registration — Sellers must create a separate entry for every brand and product‑type combination on Germany’s official DIVID portal. Example: A seller offering two brands of disposable straws must submit two distinct DIVID numbers.
• Annual reporting and eco‑contribution fee — Each year sellers report the volume of single‑use plastics sold and pay a levy calculated from those figures. Example: A seller that moved 10,000 plastic plates in 2024 will receive a fee invoice based on the reported quantity.
• Authorized German representative requirement — Non‑German businesses must appoint a Germany‑based representative to receive official communications and handle reporting. Example: An Italian manufacturer designates a compliance consultancy in Berlin to act as its authorized representative.

What's Changing

1. EPR status check before listing activation — Amazon now runs an automated verification against the DIVID database for every new or existing single‑use plastic product.