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A guide to understanding and troubleshooting common Amazon Brand Registry error messages, covering enrollment errors, role assignment issues, and...
Seller Central Help Hub
Amazon prohibits product images that show multiple views of the same item in a single photo. Sellers must use separate image slots for different angles,...
Seller Central Help Hub
Amazon now mandates price per unit (PPU) data on listings across many product categories. Non-compliant listings will be suppressed from search results after a...
Seller Central Help Hub
Amazon now mandates that any SKU with nudity, profanity, graphic violence or realistic adult replicas be sealed in a black opaque bag of at least 1.5 mil...
Seller Central Help Hub
Error 90196 blocks listings when a URL appears in a disallowed attribute such as ${bullet_point_3}. In a 5,000‑SKU flat‑file upload, any "http://", "https://"...
Seller Central Help Hub
Error 100521 triggers a manual review that can last up to 48 hours when a new product or major edit (title, images, bullets) is submitted. Sellers receive a...
Seller Central Help Hub
Amazon requires private brand sellers to meet strict product safety and compliance standards, including submitting verified documentation proving their...
Seller Central Help Hub
Amazon requires all children's products (for ages 12 and under) to carry CPSC tracking labels and, for durable infant/toddler items, postage-paid registration...
Seller Central Help Hub
Amazon's product guidelines reference page consolidates the compliance rules sellers must follow across multiple product categories, from CPSIA and USDA...
Seller Central Help Hub
Error 18653 blocks listings that contain unauthorized brand names or logos. Amazon scans titles, bullet points, descriptions, backend keywords and main images...
Seller Central Help Hub
Amazon requires sellers to apply for approval before listing Music and DVD products, including Blu-ray and 4K formats. The application process involves...
Seller Central Help Hub
Error 90202 blocks listings that fall into gated categories, brands or single ASINs. Amazon requires a commercial invoice dated within the last 180 days (often...
Seller Central Help Hub
Error 18967 appears instantly when a seller lists a regulated product without a required certificate (CPC, FCC ID, FDA). The system blocks the ASIN until a...
Seller Central Help Hub
Amazon requires pure white backgrounds (RGB 255,255,255) on main product images. Non-compliant images — including those with borders, frames, or editing...
Seller Central Help Hub
Amazon's Intellectual Property Policy explains the three types of IP rights — copyrights, trademarks, and patents — that sellers must respect, along with...
Seller Central Help Hub
Amazon's condition guidelines for the Video Games category define how sellers must grade items from New to Acceptable, including packaging rules, bonus content...
Seller Central Help Hub
Amazon has frozen enrollment for the postage‑stamps program, allowing only sellers approved before the freeze to list. Listings must meet both general Amazon...
Seller Central Help Hub
Amazon's adult products policy defines which items require adult classification, mandates clinical listing language, and strictly prohibits explicit sexual...
Seller Central Help Hub
Amazon's guidelines for selling handmade Health & Personal Care products, covering compliance requirements, prohibited items like cannabis products, Handmade...
Seller Central Help Hub
Amazon now mandates that every mattress be placed in a corrugated box with 2‑3 inches of padding; non‑compliant pallets are rejected and the seller bears...
Seller Central Help Hub