Overview

Amazon enforces strict marking and labeling requirements for all children's products sold on its marketplace, aligning with federal regulations overseen by the Consumer Product Safety Commission (CPSC). Sellers who manufacture, import, or private-label products designed for children aged 12 and under must ensure their items carry proper tracking labels and, in many cases, include product registration cards. Understanding these requirements is essential for maintaining compliance and avoiding listing removals or account issues.

Key Points / What Sellers Need to Know

• Children's products are specifically defined — Any consumer product designed or intended primarily for use by children 12 years of age or younger falls under these requirements, regardless of whether adults also use the product.
• Tracking labels are mandatory — Every children's product and its packaging must carry a permanent CPSC tracking label that identifies the product's source, making it traceable in the event of a safety issue or recall.
• Durable infant and toddler products face extra rules — Items like cribs, strollers, and high chairs must include postage-paid product registration cards in addition to standard tracking labels.
• Amazon requires compliance documentation — Sellers must submit test reports from CPSC-accepted laboratories along with product images before their listings can be approved.
• Non-compliance risks listing removal — Amazon reserves the right to request additional verification at any time, and incomplete or fraudulent documentation can result in enforcement actions.

Tracking Label Requirements

The CPSC tracking label is a permanent label that must be physically affixed to both the children's product itself and its packaging. This label serves a critical safety function by enabling manufacturers, regulators, and retailers to quickly identify and trace products if a safety concern or recall arises. The label must include several specific pieces of information: the name of the manufacturer, importer, or private labeler; the location and date of manufacture (including city, state, or country); details about the manufacturing process such as batch or run numbers; and any other information that helps pinpoint the exact source of the product. The entity listed on the tracking label can be either a domestic or foreign company, but the information must be accurate and verifiable.