Overview

Amazon's Handmade store gives artisan sellers the opportunity to list health and personal care products, but the category comes with a detailed set of compliance and listing guidelines. Sellers offering handcrafted soaps, balms, essential oil blends, bath products, and similar items need to understand these rules to avoid listing removals or account issues. This reference covers the key requirements that apply specifically to Handmade Health & Personal Care (HPC) products.

Key Points for Sellers

• General policy compliance is mandatory — All Handmade HPC products must adhere to Amazon's overarching seller policies and agreements, including the Amazon Services Business Solutions Agreement.
• Product and listing restrictions apply — Beyond general policies, HPC listings are subject to Amazon's specific product and listing restriction rules, which govern what can and cannot be sold.
• Handmade program standards must be met — Products must satisfy Amazon Handmade's overall requirements, meaning they must be genuinely handcrafted, hand-altered, or hand-assembled by the seller or their small team.
• Cannabis products are prohibited — Any health or personal care product containing cannabis or cannabis-derived ingredients is not permitted in the Handmade store.
• Drug paraphernalia policy enforcement — Sellers must review and comply with Amazon's drug paraphernalia policy, which prohibits items designed or marketed for illegal drug use.
• HPC-specific product policies apply — Handmade HPC items must comply with Amazon's broader Health & Personal Care product policies and guidelines, and must be properly flagged during the listing process.

Compliance Requirements

Sellers listing in the Handmade Health & Personal Care category must ensure their products meet multiple layers of Amazon compliance. At the broadest level, all items must conform to Amazon's general selling policies, the same rules that govern every product on the marketplace. On top of that, HPC products are subject to Amazon's category-specific restrictions, which cover areas like ingredient safety, labeling accuracy, and claims made in product descriptions. Sellers should be especially careful about making health claims, as Amazon closely monitors listings for language that implies a product can treat, cure, or prevent any medical condition. Products must also meet all applicable federal, state, and local regulations, including FDA requirements where relevant.