Overview

Amazon has rolled out mandatory price per unit (PPU) data requirements that affect both new and existing product listings. Sellers must now include accurate unit count information on their listings to remain visible in search results. Non-compliant listings risk being suppressed from Amazon search, making this a high-priority compliance issue for all sellers operating in affected product categories.

Key Points / What Sellers Need to Know

• Unit count data is now mandatory — Amazon requires sellers to provide two attributes: a unit_count value (e.g., "5") and a unit_count_type (e.g., "Oz", "Fl Oz", "Sq Ft", "Count"), which Amazon uses to calculate and display price per unit to shoppers.
• Both new and existing listings are affected — New listings in covered product types must include unit count attributes at creation. Existing ASINs missing this data or using incorrect unit count types must be updated.
• Non-compliant listings will be search-suppressed — After a specified grace period, listings that lack the required PPU attributes will no longer appear in Amazon search results, effectively making them invisible to customers.
• Suppressed ASINs appear on Fix Your Products (FYP) — Sellers can find their non-compliant listings in the Fix Your Products dashboard within Seller Central and correct the issues there.
• Multiple submission methods are affected — The requirement applies regardless of how you submit product data, including Excel flat file templates, Seller Central's Add a Product interface, and XSD feeds.

How Unit of Measure Works

Amazon has established specific rules for which unit of measure applies to different product types. Sellers cannot simply choose whichever unit they prefer — the correct unit is determined by the physical form of the product. Solid, semi-solid, powder, viscous, and aerosol products must use weight-based measurement in ounces (Oz). Examples include chocolate bars, face cream, protein powder, honey, and cooking spray. Liquid products such as juice, liquid detergent, soft drinks, and liquid soap must use fluid ounces (Fl Oz). The distinction between Oz and Fl Oz is important and using the wrong one will trigger compliance errors.