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On 1 March 2026 Felix Preis (amz‑advertise.de) unveiled a set of Amazon PPC tactics, including a 7‑day Kick‑Starter campaign with a budget equal to 10 % of...
Helium 10 Blog
The Helium 10 podcast episode shares hands‑on PPC tactics such as shifting broad keywords to phrase or exact match and adding weekly negative keywords, plus a...
Helium 10 Blog
Episode #451 of the Serious Sellers Podcast featured Tom Waghorn of Clear Ads answering 30+ Amazon PPC questions. He showed how a disciplined framework can...
Helium 10 Blog
In the March 2026 Helium 10 masterclass, sellers learned to pause low‑performing keywords to cut daily PPC spend up to 30 % and to schedule Amazon’s “Request a...
Helium 10 Blog
In early 2024 a wave of Amazon sellers launched PPC ads without a coherent plan, pushing ACOS above 50 % for many brands. Structured campaigns cut ACOS from...
Helium 10 Blog
In Helium 10 podcast episode 442, Vince Montero outlines the Amazon PPC Academy’s three‑module curriculum and the “Bid‑to‑ACOS” framework, which can trim...
Helium 10 Blog
In March 2024 Helium 10’s TACoS Tuesday #433 showed how the Amazon Advertising Search Query Performance Report can cut irrelevant spend by up to 20% and boost...
Helium 10 Blog
On Feb 1 2024 Helium 10 released a guide outlining eight common Amazon‑PPC mistakes that waste roughly 33 % of ad spend for mid‑size sellers. Errors include...
Helium 10 Blog
In early 2024 Helium 10 released episode 2 of its Real Amazon Sellers podcast, revealing that moving from broad‑match to phrase‑match cut ACOS from the...
Helium 10 Blog
The guide introduces an eight‑day order‑based PPC method that caps spend by projecting 12‑15 orders in that window, using Helium 10’s spreadsheet estimator....
Helium 10 Blog
In early 2024 the Serious Sellers Podcast episode #424 with Destaney Wishon detailed a three‑level Sponsored Products hierarchy and hybrid keyword mix, noting...
Helium 10 Blog
In 2023 Amazon added a “Logo‑above headline” Sponsored Brands template, introduced an Auto‑Adjust Bids option, expanded the top‑page carousel to eight slots,...
Helium 10 Blog
The guide shows how to run a reverse‑ASIN lookup in Helium 10 Cerebro to pull every Sponsored Products keyword a rival ranks for, then filter for top‑3 ad...
Helium 10 Blog
On Feb 1 2023 Helium 10’s Buzz highlighted three Amazon‑Walmart updates: Walmart’s new seller cash‑back program that rewards $300 for listing at least 35 SKUs...
Helium 10 Blog
In early 2024 Helium 10’s podcast #59 detailed a three‑campaign PPC launch (Auto $15/day, Manual Broad $10/day, Manual Exact $5/day) with an ACOS target ≤15%...
Helium 10 Blog
In early March 2024 Helium 10’s “TACoS Tuesday” webcast with Dr. Travis Zigler introduced a tiered keyword hierarchy, weekly bid‑adjustment cadence, and...
Helium 10 Blog
In early 2023 Amazon revamped its PPC console with five major upgrades: Sponsored Brands Video ad format, AI‑driven keyword and audience suggestions, a...
Helium 10 Blog
Helium10’s Cerebro reverse‑ASIN analyzer lets sellers input a rival ASIN and pull up to 10,000 ad keywords, estimated monthly spend (e.g., $3,400 for “vegan...
Helium 10 Blog
On Nov 30 2022 Helium 10 released a Buzz podcast that broke down Black Friday/Cyber Monday dayparting. By splitting campaigns into hourly ad groups, raising...
Helium 10 Blog
In November 2023 Helium 10 refreshed the Xray dashboard to aggregate revenue, BSR, price trends and inventory in one view and added filters for price...
Helium 10 Blog